Gwyneth Paltrow’s feel-good blog Goop recently expanded with the help of On Tap to embrace a curated ecommerce business model that has proved to be very popular.
Goop is a digital media and e-commerce company founded by Gwyneth Paltrow. The site was started in 2008 and contains a blend of unique content which sits alongside a curated ecommerce business model that fuses the worlds leading brands with the Goop lifestyle.
With challenging peaks of traffic for this highly visited web destination, On Tap delivered a robust platform capable of future growth.
The site links with other leading brands within a curated business model to leverage well established email marketing traffic to generate affinity-based ecommerce transactions.