Goop is a digital media and e-commerce company founded by Gwyneth Paltrow. The site was started in 2008 and contains a blend of unique content which sits alongside a curated ecommerce business model that fuses the worlds leading brands with the Goop lifestyle.

With challenging peaks of traffic for this highly visited web destination, On Tap delivered a robust platform capable of future growth.

The site links with other leading brands within a curated business model to leverage well established email marketing traffic to generate affinity-based ecommerce transactions.

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