On Tap were able to turn Pretty Ballerina’s vision into a reality, creating an aspirational user experience that tapped into the buying habits of their online customers. Extending the customer’s in-store ‘shoe wall’ concept online, On Tap have created a user interface that makes the brand’s wide product range accessible to frequent and new customers.

Delivered on Magento Enterprise, the multi-language and multi-region site integrates with a number of third-party system for impressive levels of automation.

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