Pretty Ballerinas

Celebrity favourite footwear brand Pretty Ballerinas commissioned On Tap to deliver a multi-lingual rich ecommerce user experience to serve their rapidly expanding international fan base.

Magento / Campaign Monitor / First Data / PayPal / WorldPay

On Tap were able to turn Pretty Ballerina’s vision into a reality, creating an aspirational user experience that tapped into the buying habits of their online customers. Extending the customer’s in-store ‘shoe wall’ concept online, On Tap have created a user interface that makes the brand’s wide product range accessible to frequent and new customers.

Delivered on Magento Enterprise, the multi-language and multi-region site integrates with a number of third-party system for impressive levels of automation.

Key features:

  • Multi-region, multi-language web site
  • Masonry-based infinite scrolling ‘shoe wall’
  • Ajax based page loading
  • PaymentBridge integration with WorldPay, First Data and Paypal
  • Stock integration with legacy ERP system
  • Regional order fulfilment