Over the next 8 weeks Dan Garner, Director of On Tap, takes us through the essential eCommerce steps to get your website optimised for the Christmas period From creating a clear navigation page to preparing for the Boxing Day sales, Dan offers business tips and advice to help your website get the most from the busiest shopping period of the year.

The run up to Christmas is important for any online retailer, however post Christmas is also a vital period. eCommerce sites are littered with sales and giveaways from Boxing Day, although we are seeing many merchants start promotions earlier and earlier each year.

Regardless of the promotion; Boxing Day, Black Friday or Cyber Monday, it is vital your site is optimized and merchandised and you share your promotions calendar with your ecommerce agency! Have the server infrastructure in place and your team in place to take advantage of this season. Your competitors will ensure that they don’t miss out, so make sure that you don’t either! Christmas may be over, the eCommerce rush won’t be!