Over the next 8 weeks Dan Garner, Director of On Tap, takes us through the essential eCommerce steps to get your website optimised for the Christmas period From creating a clear navigation page to preparing for the Boxing Day sales, Dan offers business tips and advice to help your website get the most from the busiest shopping period of the year.

Did you know that 70% of shoppers said that they would spend more time online if eCommerce sites were better? Having a simple, clear and easy navigation page is key to a website. Without it, consumers will become frustrated and may bounce on to a competitor. You should guide your shopper through their journey as simple as possible, providing them with an easy-to-use search bar, directing them to various product and category pages.

Your customers have visited your site for a reason; if they are searching for an item to purchase then it’s in your interest to make it as easy as possible. By creating a clear homepage, search bar and menu, you are helping you customers to find what they are looking for in the simplest and quickest manner possible. They are then more likely to stay on your site longer and return – improving the bottom line of your business.