Highlights Magento’s commitment to innovative and revenue-building solutions

On Tap, a leading UK-based ecommerce solutions firm and Magento, an eBay Enterprise Company, have unveiled the latest version of its Visual Merchandising tool which is now fully integrated into Magento Enterprise Edition.

On Tap are the UK's longest serving Magento Gold Solution Partner and we work with some of the most demanding ecommerce builds. Product merchandising is a key challenge to growing merchants, especially those looking to leverage omni-channel merchandising decisions across their businesses.

On Tap created the tool in order to bring powerful visual merchandising capabilities to Magento. Customer feedback was key to its development and in the 18 months the tool has been on sale, it has wide adoption across Magento ecommerce merchants across the world.

It’s innovative drag-and-drop user interface and powerful rules-based merchandising give Magento merchants the tools they need to effectively and easily merchandise their sites.

Magento recognised Visual Merchandiser as an important tool for its platform and has partnered with On Tap to make the tool an integral component of Magento Enterprise Edition version 1.14.1 which has recently been launched by eBay Enterprise. By incorporating Visual Merchandiser into the main Magento Enterprise product, eBay Enterprise are now delivering this tool as standard to every Magento Enterprise merchant.

On Tap's partnership with Magento to deliver Visual Merchandiser was announced at Magento Live Australia, held in Sydney.

Paul Boisvert, Director of product management, Magento, commented: “Merchants with large numbers of frequently rotating SKUs are constantly looking for ways to reduce the time required for merchandising products. We recognised On Tap's tool as best-of-breed and having worked with On Tap for a number of years, we worked closely with them to bring the tool into the core product as a standard feature. Now all of our customers benefit from it.”

Director of On Tap, Dan Garner added: “This is a game-changing move by Magento and sends a clear message to the ecommerce marketplace. By enhancing it’s merchandising capabilities Magento further strengthens it’s marketing positioning to attract top tier, global businesses. We are very proud that our technology has been recognised by eBay Enterprise as best-of-breed and that our unparalleled experience of delivering Magento solutions is now part of the core Magento product range.”