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Visual Merchandiser

Visual Merchandiser
Current version: 2.2.12
Create and merchandise categories quickly and easily with Visual Merchandiser for Magento. Drag-and-drop products into position, or set up 'Smart Categories' based upon attributes. Saves you hours merchandising your Magento store.

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Once your order is verified, you will receive a download link to the software via your customer account.



Visual merchandising as it should be.

No more laborious category management!
No more adjusting products’ category positions manually by number!
With Visual Merchandiser, products can be re-organised in seconds – visually.
You see the products in place, with images, just like the customer sees them.


  • Drag-and-drop user interface
  • Merchandise an entire category in a single window
  • Integrated product search to help you find products to include in your category
  • Customisable product meta data display – showing stock, price and other attributes
  • Instantly see stock availability as you merchandise
  • Easily assign hundreds of products to a category in one action. Remove them just as easily.
  • New for version 2.2.8: Significant performance improvement on large catalogs.
  • New for version 2.2.5: Categories can now have smart rules AND be controlled by drag-and-drop.
  • New for version 2.2.5: Ability to force a category to only include products matched by smart rules.
  • New for version 2.2.5: Can now change website scope in drag-and-drop window to view categories per-website.
  • New for version 2.2.5: Hero products that are fixed to a category.
  • New for version 2.2.5: Improved compatibility with layered navigation extensions, Enterprise Edition SOLR.
  • New for version 2.2.5: Improved performance – now it scales as big as Magento does
  • Easy to install
Tutorial videos


Drag and Drop functionality

Smart category rules

Category population



Full documentation for Visual Merchandiser can be found on our Wiki.

Change log

2.2.12 (14/06/2016)
Improvement: Ability to disable reindex upon category save added within System->Configuration->Visual Merchandiser. This can help performance on some larger sites.

2.2.11 (29/03/2016)
Fix: Fixes an issue when products were sometimes duplicated in the VM window when scrolling down.
Fix: Move to top was not working from search results, displaying a blank tile.

2.2.10 (21/12/2015)
Fix: Maintenance release.

2.2.9 (04/11/2015)
Fix: Support for _isAllowed changes introduced by Magento patch SUPEE-6285.
Fix: Product positions in categories with smart rules are no longer lost upon save or cron.
Fix: Support for changes introduced with SUPEE-6788.
Improvement: Performance optimisation.

2.2.8 (09/04/2015)
Fix: Significant performance improvement on large catalogs
Fix: Code optimisation.
Fix: Potential XSS problem with SKUs.
Fix: Down-arrow icon and attribute labels are now correctly added when moving a search product into main window
Change: Adds column count restriction to drag-and-drop window

2.2.7 (27/10/2014)
Fix: Situation were smart category rules would cause products to temporarily clear from a category based upon a cron event.
Fix: Visual glitch when products added to category from search results.
Fix: Mass Product Assignment now does not disappear automatically when the assign/remove action has finished.

2.2.6 (19/10/2014)
Fix: Mass Product Assignment dialog box now formatted better for smaller displays.
Fix: Mass Product Assignment now properly handles SKUs containing spaces.
Fix: Properly saves category settings when 'Rebuild on category save' is set to 'No'.
Fix: Now properly handles situations where category product positions are set to >=9999.
Fix: Automatic sorts now work properly.
Fix: Accidentally adding two hero products with the same SKU no longer results in an error.
Fix: Various internally used product attributes are now excluded from smart category rules because they had no practical use.
Fix: Entering a non-existent category ID in the 'Clone Category ID(s)' field no longer results in an error.

2.2.5 (25/09/2014)
Feature: You can now search by SKU within the drag-and-drop window.
Feature: When selecting a different storefront from the drag-and-drop window, the selection is now persistent so that future operations default to the same storefront.
Fix: The Mass Product Assignment feature now adds products to the category so that they appear in the same order as your list of SKUs.
Fix: Translation changes.
Improvement: Code refactoring throughout.
Change: Change of code pool from app/code/local to app/code/community. When upgrading to this version, please remember to remove the old version from the 'local' folder.

2.2.4 (14/08/2014)
Feature: Categories can now have smart rules AND be controlled by drag-and-drop.
Feature: Ability to force a category to only include products matched by smart rules.
Feature: Categories can now have automatic sorts applied to them.
Feature: Can now change website scope in drag-and-drop window to view categories per-website.
Feature: You can now download a list of SKUs currently assigned to a category.
Fix: Compatibility with third-party layered navigation extensions.
Fix: Compatibility with third-party category indexing extensions, including Enterprise SOLR.
Fix: In terms of catalog size, VM is now as scalable as Magento is itself for large catalogs.
Fix: Magento Enterprise catalog permissions are now supported. (27/06/2014)
Fix: Error "Strict Notice: call_user_func() expects parameter 1 to be a valid callback, non-static method"

2.1.8 (21/05/2014)
Feature: Move to the bottom arrow in the VM drag-and-drop window now allows products to be shifted to the bottom of the category.
Fix: Improved CE1.5 and EE1.10 compatibility.
Fix: Improved compatibility with Amasty Improved Navigation 2.3.8.
Fix: Incorrect usage of call_user_func in the smart category sorting code.
Fix: Improved compatibility with GoMage Advanced Navigation.
Fix: Improvements with handling hero products.
Bug: Solr compatibility issues are still pending. Fixed in 2.2.0, due in June.

2.1.7 (05/03/2014)
Feature: You can now use Hero products in VM categories as well as smart category mode categories.
Feature: Smart Categories can now use 'Date Created (days ago)' and 'Date Modified (days ago)' to allow categories to be built using product creation and/or modification dates.
Feature: In Smart Categories you can now prefix values with ! to mean NOT. So you can have rules like 'Color !Red', meaning match all colors but not red.
Feature: Now auto-saves the category when switching from 'Smart Category' to 'Visual Merchandiser' mode. This prevents data loss.
Fix: Provided compatibility with Amasty Shopby layered navigation extension.
Fix: Handles multi-select attributes better.

2.1.4 (08/01/2014)
Feature: Added Hero products for smart categories
Feature: Added sort logic options for smart categories of: 'Move out of stock to bottom', 'Special price to top' and 'Special price to bottom'.
Fix: Updated compatibility with Magento CE1.6
Fix: Provided compatibility with Mgt_AmazingWysiwyg

2.1.3 (22/12/2013)
Feature: Ability to show/hide the products position input fields in the 'Category Positions' tab.
Feature: Ability to hide products in the VM drag-and-drop window that have their 'visibility' attribute set to 'Not Visible Individually' or 'Search'.
Feature: Ability to hide products in the VM drag-and-drop window that have their 'status' attribute set to 'Disabled'.
Feature: Can now turn automatic re-indexing on/off.
Feature: From the search results in the VM drag-and-drop window, added the ability to promote a product that is already in the category straight to the top of the category. This is especially useful for categories containing many products, where you need to find an existing product quickly and get it to the top.
Fix: Now compatible with GoMage Advanced Navigation (tested with version 4.1).
Fix: Hides the demo store notice in the VM drag-and-drop window if enabled in the admin panel.
Fix: Now correctly handles situations where attribute codes added into the 'List Attribute Codes' field are invalid.
Change: Moved admin panel option to with in the 'Catalog' section and added a logo.
What are the key features of version 2?
Version 2 of Visual Merchandiser introduces ‘Smart Categories’ to your Magento store. These enable you to automatically include products into your categories based upon rules.

For example, you can create a category that includes all discounted clothing automatically; or categories for brands where adding a product to the catalogue causes it to automatically appear in the corresponding brand category. The possibilities are endless!

We’ve also built a developer interface so that the extension can be extended to provide custom sort logic within Visual Merchandiser or Smart Categories.
Which version of Magento is required?
Visual Merchandiser has been tested with Magento Community Edition 1.6.2 to inclusive. Please note, Visual Merchandiser is now included in Magento Enterprise Edition as standard – there is no need to purchase – just download EE from your account.

Just like default Magento functionality, when setting product positions in Visual Merchandiser, you need to have the ‘Sort by Position’ option available on your categories. If you are unsure any this, please ask us.
Is Visual Merchandiser available for Magento Enterprise?
Visual Merchandiser is now included in Magento Enterprise 1.14.1 as standard – there is no need to purchase it from us – just download EE from your account.

The version available from Magento is only supported for version 1.14.1 (and higher) of Enterprise Edition. If you wish to use it on an earlier version of Enterprise, please contact us for assistance.
How much time does it save?
If you have to merchandise your site every day, it will likely save you many hours every month.
How much does it cost?
Pricing is dependent upon the edition of Magento that you have (Community or Enterprise), and whether you want installation and training with your purchase. You can also opt for extended support which entitles you to support and product updates on an on-going basis.

It is licensed per server, so if you have multiple Magento instances, then you’ll need to purchase multiple licenses.
Is it easy to install?
Yes. Visual Merchandiser is delivered as a Magento extension that can be very easily installed. The process should only take a few minutes. Alternatively, we can install it for you.
Is the source code encrypted?
No. The source code is not encrypted so can be modified.
Is support available?
Visual Merchandiser is fully supported by On Tap. You are eligible for technical support and product updates for 90 days from the point of purchase. You can extend this after it expires to ensure that you continue to receive support and upgrades.
Bug fixes are included within the lifetime of your use of the product regardless of whether you have technical support/product updates. As long as we can replicate the bug in our extension on a clean version of Magento (using a version that is supported by your version of the extension), then we’ll fix it free of charge.