About us

Our journey started in 2006.

We soon discovered ecommerce and back in 2007 On Tap became one of the first Magento Solution Partners in the world. We have built an amazing team and delivered some amazing projects over the years - learning more and more each time.

Since then, our experience has spread to Shopify, Adobe Commerce, BigCommerce, WooCommerce, Shopware and other platforms - but we are still true to our core focus of ecommerce, and the solutions that orbit it. It's what we do best.

Working with On Tap gives you access to over 400 professionals delivering B2B and B2C ecommerce solutions for a variety of merchants globally.

The global nature of our team means that we help scale ecommerce businesses wherever they are based, offering 24x7 support and development, coupled with a portfolio of services that make On Tap an ideal partner to work with.

In a world where true depth of experience matters, we have this "in buckets" and we'd love to talk to you about your business to see how we can help.

Our history...

2007
On Tap become first Magento Solution Partner in the UK

We beginning working with Magento from the point the initial beta versions are released.
2009
Mage::Camp

The first ever English language Magento event - organised by On Tap - held in London. Magento 1 Enterprise Edition is launched on the same day, and Magento founders Roy Rubin and Yoav Kutner are in London at the event.
2011
First commercial modules

Our first commercial modules for Magento 1 are published.
2014
Magento acquires our technology

On Tap's Visual Merchandiser technology and incorporates it into the Magento 1 Enterprise product. Our code is now in every commercial Magento instance globally.
2015
Magento contracts On Tap to help build Magento 2

A small development team from On Tap gets embedded within Magento's own core team to replicate the Visual Merchandiser technology within Magento 2.
2016
On Tap Cloud launches

We launch our own managed cloud hosting for Magento .
2018
Whitelabel services launch

Interest in our whitelabel services for agencies increases and results in further development of our services portfolio.
2019
Further platforms added

Shopware, Shopify, BigCommerce, amongst others, are added to our service capability.
2021
On Tap acquires Aitoc

Magento module company Aitoc, is acquired.
2022
On Tap Cloud launched

Our innovative auto scaling hosting solution is launched.
2023
AuditIQ launched

Our agency-focussed website auditing solution is launched.
2024
Joined with BSS Group

Now a combined team of 400+ experts.
2025
Ecommerce Awards winners

We win Best Full Service Ecommerce Agency and Best B2C UX in Ecommerce.