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Carbon - Ready‑to‑launch eCommerce solution for B2B & B2C
Custom eCommerce solution to fast‑track your business launch
We provide an eCommerce solution that blends the best of leading eCommerce platforms with tailored services to launch a conversion‑ready site fast.
Lightning speed performance
High‑performance architecture delivers ultra‑fast page loads and smooth browsing, boosting SEO and customer engagement.
Conversion‑driven design
Smart, intuitive UX/UI guides shoppers to purchase with optimised checkout flows and frictionless navigation that maximises sales.
Rapid time-to-market
Launch quickly with our pre-built foundation so you can start generating sales and scaling your business right away.
eCommerce solution built for business success
Carbon - our high-performance eCommerce solution with rich features, conversion-focused design, minimal development and rapid deployment. Created by On Tap with 20+ years of eCommerce expertise, Carbon solves traditional platform challenges through deep merchant insight. Our solution powers merchants' B2C, B2B and hybrid stores while also helping agencies build websites for their customers rapidly.
20+ years of eCommerce experience
Hands-on refinement delivers optimisations that truly maximise conversion potential.
100,000+ happy clients served
Proven expertise delivers tailored features for sustainable, long-term business growth.
Decades-long platform partnerships
Insights into strengths and weaknesses enable solutions that fill critical gaps.
Built for your unique business needs
For B2C merchants
Fast-loading sites and seamless checkout handle peak sales surges with pre-optimised performance.
For B2B merchants
Gain complex pricing, bulk ordering, and enterprise functionality without lengthy custom development.
For hybrid businesses
Unify B2C simplicity and B2B workflows on one scalable eCommerce platform with shared catalogue management.
For eCommerce agencies
Scale more clients faster with proven tools, slashing delivery timelines while preserving full customisability.
Benefits of our eCommerce solution for businesses
Empower your business with an eCommerce solution that reduces time to market, maximises conversion, and keeps your storefront running at peak performance.
High performance
Deliver a fast, responsive storefront meeting Core Web Vitals, keeping customers engaged and reducing abandonment across devices.
Conversion-oriented design
Guide shoppers smoothly from discovery to checkout with UX and UI patterns proven to increase conversions and average order value.
Merchant-led management
Give your team control with an intuitive eCommerce platform to update content, run campaigns, and manage products effortlessly.
Rich out-of-the-box features
Start strong with a comprehensive set of built-in capabilities that help you launch online stores quickly and grow with confidence.
Customisability
Adapt the platform to your unique business model with flexible theming, integrations, and workflows that can grow and evolve over time.
Faster time to market
Shorten implementation timelines with ready-made components and templates to launch faster and capture revenue sooner.
Comprehensive, ready-to-use features for conversion growth
Sales improvement
- Optimised checkout experience
- Advanced search, powered by ElasticSuite
- Promo banners
- Free shipping threshold and reminders
- Product ordering history with re-order
- Cart abandonment
- Restrict payment/shipping methods
- Automatically apply coupons
- Order delivery dates
- Enhanced pricing rules
- Ajax add to cart
- Product labels
- Reward points
- Review reminder emails
- Full functionality list
- Frequently bought together
- Product questions
- Product attachments
- Size chart
- Social account login
Administration
- More granular per-website admin permissions
- Mega menu management
- Category-based permissions
- GA4 Measurement Protocol analytics
- Meta analytics
- Matomo analytics
- Easy product attribute management
- SMTP routing
- Outbound email log and preview
- Custom order number patterns
- Delete/Archive orders
- Admin activity log
- Enhanced cookie consent control
Search engine optimisation (SEO)
- On-page SEO analysis
- Integrated ChatGPT content generation
- Improved rich schema
- Improved sitemaps
- Hreflang support
- Auto-generate non-duplicate meta content
- Auto generate IMG ALT tags
- Automatic 404 redirects
- Enhanced breadcrumbs
- Enhanced canonical tag management
B2B (exclusive to B2B Edition)
- Fast bulk ordering
- Invoice payment options
- Order upload
- Hide price
- Force customer login
- Company accounts
- Account approval workflow
- Sales representatives
- Multiple users per company
- Per customer pricing
- Request for quotation
- Add multiple products to the cart
- Requisition lists
- Configurable product grid table view
- Company credit
Custom eCommerce solution tailored to business demands
Our custom eCommerce solutions adapt seamlessly to your specific business requirements and workflows.
Carbon overcomes traditional platform limitations while offering built-in features with unlimited customisability.
Brand-aligned design
Create a storefront that perfectly reflects your brand identity, from visual style to messaging tone.
- Matches your visual identity, colours, fonts, and imagery perfectly
- Reinforces brand messaging and storytelling across every page
- Creates an emotional connection that builds customer loyalty
Customer-specific UX/UI
Craft interfaces and experiences shaped to your target customers' unique behaviours and preferences.
- Maps to the unique shopping behaviours of your target segments
- Boosts engagement and reduces bounce rates through streamlined checkout and navigation
- Delivers personalised experiences that feel intuitive and familiar
Flexible functionality
Build new features from scratch or customise existing ones to match your exact business requirements.
- Enhances efficiency with custom workflow features
- Increases automation via enhanced capabilities and rules
- Enables global expansion with multi-language and multi-region support
Scalable architecture
Support ongoing growth with a robust structure that adapts seamlessly as your business expands.
- Handles traffic spikes without performance degradation
- Supports new markets, products, or channels effortlessly
- Future-proofs your platform for long-term business evolution
Our eCommerce solution vs. leading platforms
Performance & speed
Moderate
Conversion-focus UI/UX
Basic
Out-of-the-box features
Minimal
Customisation flexibility
High
SEO & mobile optimisation
Basic
Cost
-
Performance & speed
Moderate
Conversion-focus UI/UX
Basic
Out-of-the-box features
Basic
Customisation flexibility
Limited
SEO & mobile optimisation
Basic
Cost
£££
Performance & speed
Advanced
Conversion-focus UI/UX
Advanced
Out-of-the-box features
Advanced
Customisation flexibility
High
SEO & mobile optimisation
Advanced
Cost
££
Performance & speed
Advanced
Conversion-focus UI/UX
Advanced
Out-of-the-box features
Advanced
Customisation flexibility
High
SEO & mobile optimisation
Advanced
Cost
££
Performance & speed
Conversion-focus UI/UX
Out-of-the-box features
Customisation flexibility
SEO & mobile optimisation
Cost
Moderate
Basic
Minimal
High
Basic
-
Moderate
Basic
Basic
Limited
Basic
£££
Advanced
Advanced
Advanced
High
Advanced
££
Advanced
Advanced
Advanced
High
Advanced
££
Everything included in our eCommerce solution services
Our eCommerce solution comes with services like strategy consulting, setup, development, and 24/7 support.
Strategy consulting
Build an optimal site structure for maximum conversions, plan seamless migrations, and design for effortless future scaling.
Setup and configuration
Install and fine-tune everything to align with your business model, workflows, and performance needs precisely.
Development
Custom development tailored precisely to your unique business requirements, with 40 hours of expert time included.
24/7 dedicated support
Get round-the-clock help through your dedicated private Slack channel with our specialist support team.
Free bug fixes
Receive ongoing bug fixes at no extra cost to ensure your eCommerce platform stays reliable and issue-free.
Hosting options
Choose our reliable managed hosting or self-host for complete control over your infrastructure setup.
Launch faster, adapt continuously, and focus your team on growth
Talk to our eCommerce experts to see how Carbon can accelerate your roadmap and unlock more revenue from day one.
1
Get in touch.
2
Discovery
3
Budget & plan
4
Develop
5
Delivery
6
Support
Frequently asked questions
How does our solution reduce time to market?
Our solution integrates proven best-practice features and streamlined processes, delivering a fully functional platform ready to launch quickly, often in as little as 4 weeks, without building common elements from scratch.
What services are included with the eCommerce solution?
This solution includes a fully featured eCommerce platform with all the core capabilities you need, plus expert strategy consulting, complete setup and configuration, 40 hours of custom development, 24/7 private Slack support, free bug fixes, and flexible hosting options.
Can the solution be fully customised?
Yes, our solution supports complete customisation by any developer to fit your specific needs, while providing rich out-of-the-box features for immediate use.
Does it support B2B and hybrid models?
Absolutely. Native B2B features cover company account management, custom pricing, quote requests, bulk orders, and approval workflows, ideal for wholesale or mixed B2C/B2B operations.
How does this solution improve performance?
Advanced architecture ensures ultra-fast load times and handles traffic spikes seamlessly. We leverage high-performance themes like Hyvä for superior responsiveness across devices.
