Ecommerce Consultancy

Guiding your digital journey

Data driven

Opinion is useful, but data is evidence. Measurable outcomes at every step.

Platform agnostic

Independent advice based on your needs, and our experience.

Accelerate your plans

Leverage our delivery methodology to get to market quicker.


If you are struggling to make sense of the way forward - whether from a growth or technology perspective, then our ecommerce consultancy service will guide your path forward. We have helped clients globally ranging in size from SMBs to Enterprise (£3b+ turnover) and have experience of many different ecommerce platforms - and have a deep understanding about how to solve growth and technology challenges. Our data driven approach takes measurable outcomes to helps decisions to be made confidently at every step.

Platform selection

Getting the technology stack right is vital. We are very good at translating the technology challenge into actionable activities that have a measurable ROI and are fit-for-purpose.

Growth acceleration

Measurement is key. Often the metrics are incomplete, or are being interpreted poorly. We take a data-led approach to help you identify the trends and the gaps in your offering.

Website optimisation

Encompassing conversion rate optimisation, front-end performance optimisation and sales techniques to help make the most of your traffic to increase sales.

Digital Transformation

Out-evolve your competitors to survive. For B2B and D2C businesses at the beginning of this journey, On Tap can bring digitalisation and automation into your business at scale.


We embarked on an ambitious company-wide IT transformation project and needed a new ecommerce platform as a key component. Even though this mutli-faceted project was extremely challenging, On Tap helped us to deliver a successful project that we are now reaping the benefits from. Their knowledge of ecommerce platforms has been invaluable.

Leading high-street retailer

On Tap was engaged to help us evaluate our needs when choosing our next generation web platform and to ascertain whether everything we are doing currently on our existing site could be attained with Magento 2. The consultancy was in-depth and professional, delving into all areas of our business to ensure our goals of omnichannel trading could be achieved.

Leading furniture retailer

Ready to get started?
Contact us today.