Digital Marketing at On Tap. The experience you need to guide your ecommerce business to success.

Ensure your site is being found by the right people and driving business with ongoing PPC, SEO and CRO support. On Tap delivers ecommerce-focussed digital marketing support. We take an agile approach to digital marketing, constantly reviewing performance based upon insights and data. Our decision-making is solely driven by our clients' best interests, and we work closely together to ensure campaigns are connected and intelligent.

Technical SEO

We use industry-leading tools to audit and improve all aspects of clients’ digital assets, from title tags to taxonomies. They will diagnose faults, provide actionable recommendations and guide future development.

If you are having problems getting your site indexed, want to know why you’re not ranking well in organic search, or need help implementing site architecture changes or HTTPS, our Technical SEO team are here to help.

We can assist with:

  • Auditing search engine crawl and indexation
  • Analysing site structure and integrity
  • Keyword research and on-page optimisation
  • Enhancing site speed and security, including HTTPS
  • Ecommerce category, product and filter enhancement
  • Inbound link profile analysis and clean-up


Using the latest audience-led media buying methodology, our Paid Media team will find the right audience, at the right time, and deliver the most appropriate message.

Each member of the team prides themselves on beating client expectations on campaign performance, and each client is given a real time dashboard to monitor their Paid Media results.

The Paid Media Team offer the following core services:

  • Cross-channel media planning & buying
  • Paid search
  • RTB & reservation display
  • Paid social
  • Native advertising

Conversion Rate Optimisation

Backed up by rigorous research from the Data & Insights team, our CRO team will use smart technology and best practice to create hypotheses, run experiments and report back on what works and what doesn’t.

Our methodology ensures all the experiments are technically sound, and the resulting recommendations drive a definitively positive outcome for clients.

We offer the following services:

  • Unobtrusive A/B and multivariate tests
  • Technical site architecture and SEO considerations
  • Transparent testing – you’ll always know what’s happening on your site
  • Wireframes and interactive prototypes

Social Media

We provide ecommerce-specific social media services that help retailers leverage social channels in ways that make sense for customer engagement and revenue generation.

What we can do:

  • Social media engagement audits
  • Engagement strategy
  • Campaign analysis
  • Return on investment analysis

Affiliate Marketing Management

Whilst the affiliate market continues to grow, it can sometimes be difficult to fully leverage the opportunity to drive this revenue stream. We provide management services that can get your affiliate channel running efficiently, and help you put processes in place to minimise the on-going effort. Alternatively, we can run the channel for you.

What we can do:

  • Competitor analysis
  • Commercial incentive research
  • Creative library creation
  • Campaign analysis
  • Product curation

Content Strategy

We additionally help organisations with:

  • Content strategy
  • Google Analytics and Tag Manager audits
  • Integrated multi-channel digital marketing campaigns
  • Predictive analytics

Book a consultation

Book a consultation with one of our Digital Marketing specialists. We'll take you through our capabilities and discuss how we can help you.

Request a date

Click on the button to request a date - we'll contact you to confirm.