On Tap
search
menu

Insight

  1. Primark announces home delivery in Great Britain: an eCommerce channel strategy lesson
    Insight | September 30, 2026

    Primark announces home delivery in Great Britain: an eCommerce channel strategy lesson

    10 min read - On 10 September 2026, Primark’s parent company, Associated British Foods (ABF), announced plans to introduce home delivery in Great Britain. Its September trading update did not specify...

    Read More »

  2. Amazon is now selling ChatGPT ads through its DSP, and eCommerce advertisers need to understand what just changed
    Insight | September 28, 2026

    Amazon is now selling ChatGPT ads through its DSP, and eCommerce advertisers need to understand what just changed

    9 min read - The two most powerful forces in digital advertising just connected. Amazon is now piloting access to ChatGPT Ads through Amazon DSP, letting US advertisers extend their campaigns into conversational AI surfaces directly from their existing Amazon media buying workflows. This is not a partnership announcement...

    Read More »

  3. Two GEO experiments just challenged everything eCommerce brands think they know about AI visibility
    Insight | September 24, 2026

    Two GEO experiments just challenged everything eCommerce brands think they know about AI visibility

    11 min read - New experimental evidence from two controlled Generative Engine Optimisation (GEO) tests should make every eCommerce brand reconsider where they are spending their AI visibility budget. The central finding: the sources that mention you may matter more for your visibility in AI-generated responses than the content you control. ...

    Read More »

  4. AI Overviews are silently reshaping which shopping ads get seen, and most eCommerce advertisers do not know it
    Insight | September 18, 2026

    AI Overviews are silently reshaping which shopping ads get seen, and most eCommerce advertisers do not know it

    9 min read - On 7 September 2026, Mike Ryan, Head of eCommerce at Smarter Ecommerce, published benchmark analysis that every eCommerce advertiser should be reading right now. As Search Engine Land reported...

    Read More »

  5. Anthropic's commerce agent blueprint gives every eCommerce merchant a head start on agentic commerce, but the hard part is still yours
    Insight | September 17, 2026

    Anthropic's commerce agent blueprint gives every eCommerce merchant a head start on agentic commerce, but the hard part is still yours

    10 min read - On 2 September 2026, Anthropic open-sourced Claude Commerce Agents, an Apache 2.0 reference blueprint containing a shopping agent, a merchant agent, and complete example implementations for retail, travel...

    Read More »

  6. Petco lost millions on its loyalty programme, and every eCommerce business should learn why before peak season
    Insight | September 16, 2026

    Petco lost millions on its loyalty programme, and every eCommerce business should learn why before peak season

    11 min read - When Petco's CEO Joel Anderson told analysts on the Q2 2026 earnings call that "customer point redemption volumes far exceeded our initial projections," he was describing one of the most expensive loyalty programme mistakes a retailer can make: designing a programme that customers actually love, without properly modelling what that looks like at scale...

    Read More »

  7. USPS just announced a 6% peak season surcharge, and eCommerce merchants who do not model the impact will bleed margin
    Insight | September 11, 2026

    USPS just announced a 6% peak season surcharge, and eCommerce merchants who do not model the impact will bleed margin

    7 min read - The US Postal Service announced on 25 August 2026 a 6% average rate increase for peak season shipping, effective 4 October through 17 January 2027. The surcharge impacts Ground Advantage, Priority Mail, Priority Mail Express, and Parcel Select, the services that carry the majority of eCommerce shipments during the holiday season. ...

    Read More »

  8. Sansec discovered a pre-authentication Shopware takeover, and every eCommerce platform should take notice
    Insight | September 08, 2026

    Sansec discovered a pre-authentication Shopware takeover, and every eCommerce platform should take notice

    8 min read - Sansec's discovery of a pre-authentication Shopware vulnerability that enables full administrator account takeover and remote code execution is a reminder that the threat landscape for self-hosted eCommerce platforms is intensifying, and that most merchants do not have the monitoring infrastructure to detect these attacks before damage is done...

    Read More »

  9. Google just merged Google Tag and Tag Manager, and eCommerce merchants who ignore this will pay for it in broken tracking
    Insight | September 08, 2026

    Google just merged Google Tag and Tag Manager, and eCommerce merchants who ignore this will pay for it in broken tracking

    9 min read - Google has announced a significant change to its measurement infrastructure: Google Tag and Google Tag Manager are being unified into a single platform, with no-code event tracking and faster data transmission. As ...

    Read More »

  10. Retail media just hit $200 billion, but the 'enshittification' warning should worry every eCommerce advertiser
    Insight | September 07, 2026

    Retail media just hit $200 billion, but the 'enshittification' warning should worry every eCommerce advertiser

    9 min read - The global retail media market will reach $200.4 billion in 2026, according to ...

    Read More »

  11. Walmart's Q2 proves that the future of eCommerce is not online: it is omnichannel infrastructure
    Insight | August 28, 2026

    Walmart's Q2 proves that the future of eCommerce is not online: it is omnichannel infrastructure

    8 min read - Walmart released its Q2 FY27 earnings on 20 August 2026, and the numbers tell a story that every eCommerce merchant should read carefully. Not because they need to match Walmart's scale, but because the results reveal where the competitive bar is being set. As the ...

    Read More »

  12. The EU's €3 customs duty just changed the maths on cross-border eCommerce, and the Golden Quarter will prove it
    Insight | August 26, 2026

    The EU's €3 customs duty just changed the maths on cross-border eCommerce, and the Golden Quarter will prove it

    8 min read - The EU's €3 customs duty just changed the maths on cross-border eCommerce, and the Golden Quarter will prove it Since 1 July 2026, every parcel entering the European Union valued under €150 now carries a flat customs duty of €3 per item type. The previous exemption, which allowed low-value...

    Read More »

  13. The UK subscription trap crackdown is coming three months early: Every eCommerce business with recurring revenue should be preparing
    Insight | August 25, 2026

    The UK subscription trap crackdown is coming three months early: Every eCommerce business with recurring revenue should be preparing

    13 min read - UK Prime Minister Andy Burnham announced on August 9, 2026, that a package of consumer protection measures, including a crackdown on so-called "subscription traps", would be brought forward. The legislation, which requires businesses to make subscriptions easy to cancel and to clearly warn customers before auto-renewals, was originally...

    Read More »

  14. Sezzle wants a bank charter, and every eCommerce merchant using BNPL should understand why
    Insight | August 21, 2026

    Sezzle wants a bank charter, and every eCommerce merchant using BNPL should understand why

    8 min read - Sezzle, the buy now, pay later provider, announced on 13 August that it is pursuing a national bank charter. As Banking Dive reported...

    Read More »

  15. When AI Overviews contradict your paid search ads, who wins the click?
    Insight | August 19, 2026

    When AI Overviews contradict your paid search ads, who wins the click?

    9 min read - You are spending money on paid search. Your Shopping ads are running, your product listings are optimised, and your bidding strategy is dialled in. Then Google's AI Overview appears above your ad, recommends a different product, or suggests that the category you are advertising might not be the right solution for the shopper's query. ...

    Read More »

  16. Dunelm, Morrisons, and the quiet shift: AI shopping agents are moving from experiment to infrastructure
    Insight | August 17, 2026

    Dunelm, Morrisons, and the quiet shift: AI shopping agents are moving from experiment to infrastructure

    6 min read - In the first week of August 2026, three significant AI deployments landed within days of each other. Dunelm launched "Ask Dunelm," an AI-powered shopping assistant built with Google Cloud, now live in its iOS app. Morrisons rolled out Evercheck AI-powered self-checkout technology across 200 stores. And across the Atlantic, Kohl's deployed a Gemini-powered...

    Read More »

  17. Visa's $2.4 billion BioCatch acquisition tells eCommerce merchants where fraud prevention is heading
    Insight | August 13, 2026

    Visa's $2.4 billion BioCatch acquisition tells eCommerce merchants where fraud prevention is heading

    9 min read - When the world's largest payment network spends $2.4 billion on a single acquisition, it is worth asking what they are buying and why they could not build it themselves. On 3 August 2026, Visa ...

    Read More »

  18. Google's August 17 bidding change: What eCommerce advertisers need to know
    Insight | August 12, 2026

    Google's August 17 bidding change: What eCommerce advertisers need to know

    11 min read - In five days, Google is changing how its Smart Bidding system behaves when campaigns are limited by budget, and the eCommerce advertisers who stand to lose the most are, counterintuitively, the ones whose campaigns are currently performing the best. Starting August 17, campaigns using Target CPA or Target...

    Read More »

  19. New Jersey just banned dynamic pricing, and every eCommerce business should be watching what happens next
    Insight | August 11, 2026

    New Jersey just banned dynamic pricing, and every eCommerce business should be watching what happens next

    9 min read - On 23 July 2026, New Jersey Governor Mikie Sherrill signed the Fair Price Protection Act into law. As the ...

    Read More »

  20. Ghost citations: AI search is using your content, but not your brand, and most eCommerce businesses do not know it
    Insight | August 05, 2026

    Ghost citations: AI search is using your content, but not your brand, and most eCommerce businesses do not know it

    10 min read - There is a growing problem in AI-powered search that most eCommerce businesses have not noticed yet: AI platforms are citing your content as a source but never mentioning your brand name in the answer. Your information is being used to help shoppers make purchasing decisions, but those shoppers have no idea it came from you. ...

    Read More »

Livechat