Services

  1. Effective Strategies for Magento Conversion Rate Optimisation
    Services | April 24, 2025

    Effective Strategies for Magento Conversion Rate Optimisation

    39 min read - The Digital Markets, Competition and Consumers (DMCC) Act 2024 represents one of the most significant shifts in UK ecommerce regulation in decades. This legislation seeks to establish higher standards of transparency, fairness, and consumer protection, explicitly targeting practices like drip pricing. For ecommerce businesses, these changes are not...

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  2. choose a Magento agency
    Services | April 23, 2025

    The ultimate guide: How to choose a Magento agency that fits your needs

    32 min read - Partnering with a reliable Magento agency with proven expertise is a critical decision that influences your eCommerce performance, operational efficiency, and long-term growth. With thousands of agencies claiming Magento expertise, finding a partner that truly understands your business needs and can deliver measurable results requires careful evaluation...

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  3. How to check Magento version and choose the right upgrade
    Services | April 18, 2025

    How to check your Magento version and choose the right upgrade strategy

    21 min read - Knowing how to check Magento versions is essential for maintaining your store's security, compatibility, and performance. This guide covers multiple ways to check your Magento version when you don’t have back-end access, how to interpret the results, and helps you determine the most appropriate upgrade strategy—whether that involves a direct...

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  4. magento developer deploying a website
    Services | March 24, 2025

    Outsourced Magento developer vs hiring developer: Which suits your business?

    33 min read - Any business starting a Magento project must select between an outsourced Magento developer vs hiring developer in-house. Whichever option you decide, key factors you should consider to ensure project success include budget, project scope, requirements, and long-term maintenance. In this article, we’ll compare various aspects of both options to...

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  5. Magento development agency vs freelance developer
    Services | March 03, 2025

    Magento development agency vs freelance developer: A detailed comparison

    35 min read - Magento eCommerce merchants often face the choice between hiring a development agency vs a freelance developer to build or customise functions for their online stores. It's a bit like choosing between a big restaurant and a personal chef - both can produce great outcomes, but work very differently. Before you decide, you should understand what...

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  6. b2b customer engagement
    Services | February 20, 2025

    6 strategies to boost B2B customer engagement in the digital age

    25 min read - Customer engagement plays a vital role for businesses transitioning existing B2B customers to eCommerce sites. Without active engagement, there is a high chance that your customers will revert to their traditional buying behaviours, leading to wasted time and effort for both your business and theirs. This article outlines six actionable strategies to...

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  7. b2b ecommerce customer journey
    Services | February 05, 2025

    The ultimate guide to B2B eCommerce customer journey

    23 min read - As B2B enterprises transition to online platforms, they soon recognise the significance of accelerating customers’ entire digital journey. The end-to-end experience of B2B customers on eCommerce sites, in fact, strongly affects customer satisfaction and revenue generation. To efficiently turn one-time buyers into loyal customers, businesses need...

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  8. practical-customer-success-strategies-for-b2b-ecommerce
    Services | January 13, 2025

    Practical strategies for B2B customer success in eCommerce

    24 min read - Sales and marketing in B2B eCommerce, coupled with the quality of the product or service itself, have proved their value in acquiring customers. However, to foster lasting customer relationships, B2B enterprises must also concentrate on customer success. Recent research from ...

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  9. b2b customer adoption maximising profitability in the digital era
    Services | December 20, 2024

    Comprehensive guide to B2B customer adoption in the digital era

    22 min read - Customer buying behaviour has undergone a dramatic shift, even enterprise clients are switching from traditional brick-and-mortar shopping to the digital realm. A recent McKinsey...

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  10. b2b customer onboarding strategies for eCommerce
    Services | December 17, 2024

    5 best B2B customer onboarding practices and 6 tips for eCommerce businesses

    22 min read - Traditional B2B sales and marketing models are gradually trending downward in the competitive eCommerce landscape. According to Gartner, by the end of 2025, 80% of B2B sales will be conducted digitally, a significant increase from just 13%...

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  11. Elevate your e-commerce platforms with DigitalOcean and On Tap
    Services | May 21, 2024

    Elevate your e-commerce platforms with DigitalOcean and On Tap

    4 min read - E-commerce businesses regularly face fluctuating demand—holiday seasons, sales, and other promotions can mean that traffic to e-commerce applications goes up and down dramatically. Especially for smaller e-commerce businesses, the changing demand can be difficult to manage, as businesses want enough cloud resources to be able to serve their customers...

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  12. Unlimited audits now available with AuditIQ - the ultimate agency prospecting tool
    Services | November 15, 2023

    Unlimited audits now available with AuditIQ - the ultimate agency prospecting tool

    2 min read - We have got some huge news to share about AuditIQ. Subscribers will soon have the ability to perform audits on an unlimited amount of websites. This makes the service perfectly suited for agencies prospecting new clients and producing audits...

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  13. Boosting BFCM Success: How AuditIQ Supercharges Agencies' eCommerce Support
    Services | October 13, 2023

    Boosting BFCM Success: How AuditIQ Supercharges Agencies' eCommerce Support

    4 min read - As an eCommerce agency, you understand the significance of Black Friday and Cyber Monday (BFCM). These high-stakes shopping events can make or break your clients' revenue for the year. To ensure your clients' eCommerce websites perform flawlessly during this crucial period, you need a robust tool in your arsenal. Enter AuditIQ, the technical powerhouse...

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  14. Some Shopify services that you better let your agency do for you!
    Services | September 05, 2023

    Some Shopify services that you better let your agency do for you!

    8 min read - Constructing your own Shopify store or even engaging an in-house developer to tackle more complex features can be a viable strategy. However, there are certain critical services where the expertise and specialized knowledge of an agency can make a significant difference. Entrusting these specific tasks to a ...

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  15. Unlocking Revenue Growth: The Power of Training Your Shopify Team
    Services | September 05, 2023

    Unlocking Revenue Growth: The Power of Training Your Shopify Team

    7 min read - Is your Shopify store in need of more motivated, high-performing employees? Are sales and Customer Service areas in need of improvement? If you responded affirmatively to any of these queries, continue reading. This article is for all of the store owners and eCommerce PMs who are looking for a better way to increase their revenue. Sometimes...

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  16. Case Study: AuditIQ - An Adobe Solution Partner's view
    Case Studies | August 25, 2023

    Case Study: AuditIQ - An Adobe Solution Partner's view

    7 min read - An Adobe Solution Partner trialed AuditIQ for one of their Adobe Commerce clients. They were amazed about what it found and how it has made their clients happier while increasing their revenue. The challenge The agency...

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  17. Auto-Scaling for Adobe Commerce websites
    Services | August 24, 2023

    Auto-Scaling for Adobe Commerce websites

    7 min read - In the world of e-commerce, maintaining a scalable and high-performing online platform is crucial for success. Auto-scaling, a technology that dynamically adjusts server resources based on demand, plays a vital role in ensuring optimal performance during peak periods and minimizing costs during slower times. We offer invaluable expertise in navigating...

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  18. The Value of Zero-Downtime Deployments in Ecommerce Hosting
    Services | August 22, 2023

    The Value of Zero-Downtime Deployments in Ecommerce Hosting

    8 min read - Every ecommerce merchant knows: every second counts. From the moment a customer lands on your website to the final click of the purchase button, the user experience should be seamless, fast, and error-free. One of the critical aspects ensuring this smooth experience is the hosting infrastructure, particularly the deployment process...

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  19. Why you should train your team whilst your Magento site is being built
    Services | August 09, 2023

    Why you should train your team whilst your Magento site is being built

    8 min read - So, you’ve just started building your new Magento/Adobe Commerce website. It might be some weeks or months away from completion. If you are building it in-house, then there is a flurry of activity. If an agency is building it for you, you have excited expectations of what they will deliver. In either case, ensuring you are ready to go...

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  20. How can training your team for Magento increase your revenue?
    Services | August 08, 2023

    How can training your team for Magento increase your revenue?

    8 min read - Owning a Magento or Adobe Commerce store can be overwhelming, despite its powerful features for running a successful eCommerce business. To ensure optimal performance, it's crucial to have a comprehensive understanding of your operation. While you may excel in product knowledge and niche selection, managing a Magento store requires specific...

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  21. Navigating the Complex World of Workflow Automation with Jira
    Services | July 17, 2023

    Navigating the Complex World of Workflow Automation with Jira

    4 min read - In the dynamic and ever-evolving landscape of digital agencies, managing workflows and integrating systems can often seem like a Herculean task. The diverse range of clients, the variety of projects, and the different engagement models - be it fixed price, retainer, or hourly-block selling - all add layers of complexity to the process. However, with...

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  22. Boosting billable hours: Leveraging AuditIQ's actionable insights for profitable client relationships
    Services | July 12, 2023

    Boosting billable hours: Leveraging AuditIQ's actionable insights for profitable client relationships

    3 min read - In the dynamic world of digital marketing, agencies are constantly seeking innovative ways to maximise their billable hours and, consequently, their revenue. One such tool that has proven to be a game-changer is AuditIQ, a comprehensive auditing platform designed...

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  23. Highlighting front-end performance issues using daily scanning
    Services | July 12, 2023

    Highlighting front-end performance issues using daily scanning

    4 min read - In the digital age, website performance for ecommerce websites is not just a luxury but a necessity. It plays a pivotal role in user experience, conversion rates, and even Google rankings. A website's performance is a key factor in Google's search algorithms, and a site that loads quickly and smoothly can significantly improve its position in search...

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  24. Minimise security risks by detecting code changes in Magento and Adobe Commerce websites
    Services | July 11, 2023

    Minimise security risks by detecting code changes in Magento and Adobe Commerce websites

    4 min read - In the digital age, the security of e-commerce websites is paramount. With the rise of cyber threats, it's more important than ever to ensure that your Magento and Adobe Commerce websites are secure and free from vulnerabilities. One effective way to achieve this is by implementing file integrity monitoring to detect unauthorized code changes. ...

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  25. On Tap launches Jira consultancy services tailored for digital agencies
    Services | July 10, 2023

    On Tap launches Jira consultancy services tailored for digital agencies

    2 min read - On Tap, a provider of services to digital agencies is excited to announce the launch of its Jira Consultancy Services, specifically designed to meet the unique needs of agencies and software development companies. This new offering aims to help these businesses maximize their use of the powerful project management tool Jira, and achieve unparalleled...

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  26. Whitelabel audits - now improved
    Services | October 26, 2021

    Whitelabel audits - now improved

    4 min read - Did you know that as part of our whitelabel services to Magento agencies, On Tap delivered more than 50 website audits over the past 12 months? These have helped our agency clients better understand the projects they are onboarding before development starts. In most cases, these audits were sold as an additional service to their clients, bringing...

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  27. Teams Portal launch
    Services | April 23, 2021

    Teams Portal launch

    2 min read - We are excited to be launching our next evolution of our “On Tap Teams” service, that provides agencies with flexible project staffing solutions - from developers, through to QA and other project staff roles. Launching today, our clients also have access to “Teams Portal”, which provides real-time availability of our...

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  28. As an agency, why outsource your QA?
    Services | April 20, 2021

    As an agency, why outsource your QA?

    4 min read - Even large development agencies and merchants with home-grown QA resources need to outsource on occasion.  Your own dedicated QA staff are often either too busy or mostly idle. Therefore, maintaining an effective and scalable QA department that does not slow down delivery of "finished" work to clients is a real challenge. A professionally...

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