Ecommerce Consultancy 20+ years of ecommerce experience.

If you are struggling to make sense of the way forward - whether from a growth or technology perspective, then our ecommerce consultancy service will guide your path forward.

We have helped clients globally ranging in size from SMBs to Enterprise (£3b+ turnover) and have experience of many different ecommerce platforms - and have a deep understanding about how to solve growth and technology challenges.

We are equally experienced working with B2C, B2B and D2C merchants.


"We embarked on an ambitious company-wide IT transformation project and needed a new ecommerce platform as a key component. Even though this mutli-faceted project was extremely challenging, On Tap helped us to deliver a successful project that we are now reaping the benefits from. His knowledge of ecommerce platforms has been invaluable."

Leading high-street retailer

"On Tap was engaged to help us evaluate our needs when choosing our next generation web platform and to ascertain whether everything we are doing currently on our existing site could be attained with Magento 2. The consultancy was in-depth and professional, delving into all areas of our business to ensure our goals of omnichannel trading could be achieved."

Leading furniture retailer


Build profitable growth

Measurement is key. Often the metrics are incomplete, or are being interpreted poorly. I take a data-led approach to help you identify the trends and the gaps in your offering.

  • Use the right marketing tools
  • Growing your email subscriber list
  • Optimising your product feeds
  • Price, discounting and shipping strategy
  • Developing customer retention programmes
  • Understanding the customer
  • Personalisation
  • Loyalty
  • Conversion rate optimisation

Make the right technology decisions

Getting the technology piece right is vital. I am very good am translating the technology challenge into actionable activities that have a measurable ROI and are fit-for-purpose.

  • Re-platforming
  • Systems integration
  • Systems architecture
  • Development consultancy
  • Picking the right technology partners
  • Scalability
  • Optimisation
  • Hosting infrastructure

Are you ready to start a conversation that will benefit your ecommerce business?

Schedule a call

What are you waiting for? Make contact, and we will help you take your project forward.