Comprehensive, scalable and customisable B2B eCommerce solutions
All-in-one B2B eCommerce solutions that streamlines digital transformation, driving eCommerce success while ensuring scalability and security.
Our business ecosystem
More than 400 experts across our business group, delivering B2B at scale globally.

Trusted by the world's top companies
We have guided the digital transformation of a broad range of companies, delivering sustainable B2B and D2C solutions.




Accreditations
We align ourselves with the industry's premier vendors to provide comprehensive solutions for our clients.


Free project consultation
Connect with our B2B experts today to discuss your project. You'll find us to be straightforward and knowledgeable, and able to guide you effectively through the discovery process. It's the first step to a successful project.
Get a free consultationComprehensive service offering
With an end-to-end B2B eCommerce solution offering, we've got you covered, whatever your requirements. As well as building new B2B websites, we also provide on-going support for your current platform if you are planning to change providers.

Our offerings
Full cycle B2B eCommerce solutions for your digital transformation journey
Development
We develop tailored eCommerce stores based on your business's industry, size and unique requirements. Whether you need personalised catalogues, specific features, or negotiable pricing structures, we've got you covered.
We work with a number of leading B2B ecommerce platforms - including Shopify, Magento, Adobe Commerce and BigCommerce.
Our experience with B2B is deep and wide, and we are ready to share our experience with you to make your project a success.
Our collaborative approach to project delivery has been honed over many years. Working as a combined delivery team, you'll see the benefit of our way of working. This approach also emphasises long-term value by developing projects designed for future scalability and putting in place a comprehensive framework to support the code in the future.
Find out moreUI/UX
We always strive to provide a effortless user experience with a clear and easy-to-navigate interface for every visitor to your website. From product information research to checkout, order tracking, and invoice access, On Tap's B2B eCommerce solution ensures a streamlined user journey that helps enhance customer satisfaction and retention.
We also understand the unique challenges to the B2B customer journey and how this impacts B2B customer adoption at every level. Our experts will tailor the UX to different user cohorts, recognising that their needs are different from each other - and certainly different from B2C users.
Even if your products that have complex purchasing options, we can help you visualise a user-friendly interface that can lead to increased digital transformation within your business.
Integration
Our solution boosts productivity by connecting multiple apps and tools such as ERP, CRM, PIM, WMS systems, social media channels, analytics tools, and more, reducing the time and effort spent on manual tasks.
Our flexible Integration Flow platform handles complex integration tasks simply, with flows moving your data in real-time around your organisation and to external partners and supply chain. Complex multi-branching logic puts your business requirements at the heart of how your integrations work, and changes can be delivered "in flight" without deployments.
In fact, Integration Flow can become the hub through which all of your data flows, connecting multiple web platforms, to multiple other platforms, leading to greater consolidation and visibility of your data movements.
Find out moreMobile Apps
Mobile apps are a great way to engage with B2B customers who are often "in the field" and need access to product information, or to make orders.
We specialise in developing both native mobile applications and Progressive Web Apps (PWAs), ensuring a responsive and engaging experience across all devices and use cases.
These can be more than simply a "mobile web experience" and can incorporate bespoke functionality and SDK integration in order to deliver a seamless B2B experience to your customer base.
Hosting
Our fully managed hosting solution features autoscaling capabilities that deliver zero downtime and smooth performance during traffic spikes. Our reliable and high-speed hosting keeps your eCommerce platform running seamlessly around the clock.
We provide 24/7 support, and place security and performance at the heart of our operations. Our service features hosting locations in Europe, North America and APAC giving global coverage, if you need it.
Alternatively, we can work with your existing hosting provider to support your website on their infrastructure.
Find out moreDigital Transformation
Our digital transformation approach focuses on utilising technology to maximise business efficiency, increase customer engagement, and drive growth in the digital landscape.
We work alongside your team to identify the key areas to focus on, and build a plan for digital transformation that includes manageable milestones and deliverables. Our team continues to work with you to analyse and revise based on customer adoption and other key metrics.
Even smaller companies can benefit from a digital transformation project, helping them to unlock potential within their market segment through optimisation and automation of business processes, that enable them to grasp opportunities that are currently out of reach.
Migration
We help enterprises migrate data from offline systems to online platforms, transfer data across ecommerce platforms of different versions, or re-platform their existing stores while maintaining data integrity and accuracy.
On Tap have many years experience in this complex area, and have developed robust business processes to accomplish a wide variety of migration tasks.
Our speciality is to help enterprises migrate ecommerce platforms, ensuring that the business and its customers face minimal or no impact during the process.
Find out moreConsulting
We accompany your business at every stage of shifting to the digital realm - from selecting the right platform to analysing your business needs and developing effective B2B ecommerce strategies.
Our team of 400+ experts is on hand to deliver consulting online or in-person globally.
Whether consulting is a precursor to a future development project, or a standalone project to deliver insight, we are happy to engage with you so that you can leverage our experience. We are sure that every conversation with On Tap delivers value.
Find out moreSupport & Maintenance
We provide ongoing support and maintenance services to ensure your ecommerce platform runs smoothly over time. Our customer success team is available 24/7 to support you with any issues that may arise, enabling you to focus on growing your business.
We offer flexible engagement models incorporating dedicated, shared or hybrid resourcing that can be tailored to your current and future needs.
With a global team of 400+ people, we are confident that we have the depth of resource and experience to support your business in any situation.
Supported platforms
We deliver B2B eCommerce solutions across multiple leading platforms.
Our team of 400+ experts have deep experience in each platform.
Magento's flexibility enables extensive customisation that meets the diverse preferences of businesses of all sizes. By leveraging On Tap's B2B eCommerce solution, you can effectively build a Magento B2B website from scratch that addresses the demands of the B2B model.
Shopify offers a user-friendly interface for businesses, with advanced features that streamline B2B sales activities from the start. On Tap's B2B eCommerce solution helps expand operations with custom web store functionalities and robust ERP and CRM systems integration when scaling up.

On Tap delivers a sophisticated digital presence built on the Adobe Commerce platform. Our solution supports a range of advanced features designed for B2B transactions, including custom bulk orders, flexible pricing models, and seamless integrations with PIM, ERP, OMS, and CRM systems.
BigCommerce is ideal for large-scale enterprises, handling high-volume traffic to your online store. To expand your capabilities, cooperate with On Tap's seasoned experts, who have expertise in the platform, integration and streamlined operational processes.
WooCommerce is a flexible platform for B2B, offering features like custom pricing, bulk ordering, private catalogs, and CRM/ERP integration. Its extensive plugin ecosystem allow businesses to streamline operations, and tailor their online stores to meet the unique needs of corporate and wholesale clients.
Shopware is a versatile B2B e-commerce platform offering custom pricing, bulk ordering, and seamless integration with CRM and ERP systems. Its scalability, multi-store functionality, and flexible customization options enable businesses to deliver tailored and efficient solutions for corporate and wholesale clients.
Why choose us?
Enterprises' trusted B2B eCommerce agency for long-term success
On Tap are changing the way B2B eCommerce projects are delivered, using our deep experience to engage with our clients on both a strategic and tactical level.
We are also in it for the long haul, with a comprehensive support framework that delivers on-going assistance to your team to ensure questions are answered, optimisations are made, and future improvements are implemented.
19+ Years
Experience in B2B eCommerce at every level available for you to leverage.
400+ Experts
Focused on delivering your successful project whatever the challenge.
Multi-platform
We are aligned to help you find the best B2B eCommerce solution suitable for your business.
24/7 Support
Comprehensive support before, during and after your project launch.
Our workflow for project success
Our collaborative process for B2B eCommerce solution delivery
Initial contact
We listen to your requirements and goals, to help set the scope of a discovery project that will be the blueprint for the entire project delivery.
Project discovery
Our experts analyse your objectives and suggest the most suitable solutions for your business based on our experience and your business needs.
Budget & plan
Our team develops a comprehensive plan for your enterprise, including estimated timelines, budget considerations and ROI forecasting.
Support & Maintenance
Our comprehensive on-going support covers a wide variety of activities, including development, maintenance, helpdesk support, optimisation, digital marketing, and more.
Delivery
Our team launches the website once it has successfully passed our quality assurance testing and your sign off. We closely monitor the site to ensure it is operating normally.
Testing
Our certified testers conduct thorough testing of your website to ensure quality and functionality prior to going live. These tests also form part of future regression testing to ensure things stay on track after future deployments.
Implementation
Our team begins the development process, constructing the website based on the agreed-upon brief and specifications. We provide you with visibility of progress at every stage, with weekly update meetings, and access to our development environments.
Latest B2B resources
Learn more about B2BFrequently asked questions
The most critical features for a successful B2B eCommerce platform include:
- Custom pricing structures and product catalogues for different customers
- Large order quantities and quick reordering processes
- Advanced search and navigation that allow users to find products quickly, including filters and auto-suggestions
- Integration with ERP and CRM systems
- Capability of tracking orders, managing returns, and processing invoices efficiently
- Analytics and reporting functionalities
Obstacles that B2B companies often encounter include:
- Resistance to change: Employees and customers may be hesitant to embrace online ordering, especially if they are accustomed to traditional procurement methods.
- Integration with existing systems: Merging online ordering with current procurement processes and systems can be a complex and time-consuming endeavour.
- Data management: Maintaining accurate product information across multiple channels can be challenging, particularly for businesses not accustomed to applying data management tools.
- Security concerns: Online ordering introduces potential security risks, especially if businesses do not implement secure software solutions or protocols.
Yes, we can connect your B2B eCommerce site with your ERP, CRM, or other analytic systems. Our solution ensures real-time and consistent data synchronisation across channels.
The time to build a B2B eCommerce site and make it live can vary based on the complexity of business specifications and requirements. After analysing your business, we will provide you with a detailed timeline for the project.
Yes, we can create an online store that fulfils your expectations. As a certified B2B eCommerce agency, we will work closely with you to understand your needs and concerns and develop tailored functionalities that enhance your platform's performance, usability, and overall effectiveness in serving your customers.

Ready to elevate your B2B eCommerce operations?
Let our experts guide you through the digital transformation process and provide a solution that fits your unique business needs. Schedule a free consultation with us as the first step towards digital success!