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A comprehensive, scalable and customisable B2B eCommerce solution for sustainable success
Your trusted B2B eCommerce agency for seamless digital growth
We empower B2B brands with 20 years of hands-on eCommerce experience, deep multi-platform expertise and fully managed end-to-end development.
Full-cycle B2B solution for your digital transformation journey
On Tap provide end-to-end B2B solutions that streamline everything from initial setup to continuous growth, tailored to modern B2B commerce needs.
Strategy consultation
B2B eCommerce consulting
On Tap supports your business through every stage of digital transformation, from selecting the right platform to analysing requirements and shaping effective B2B eCommerce strategies.
Custom B2B eCommerce store design
UI/UX design for B2B eCommerce store
We design an intuitive user experience with a clear and user-friendly interface for every visitor to your website, ensuring a smooth journey that boosts satisfaction and retention.
B2B eCommerce development
B2B website development
Our team delivers B2B eCommerce development services for tailored online stores designed around your industry, business size, and needs. Whether you require negotiable pricing or approval workflows, we've got you covered.
B2B mobile app development
We specialise in developing both native mobile applications and Progressive Web Apps (PWAs), ensuring a responsive and engaging experience on any device.
B2B integration
Our solution boosts productivity by integrating various apps and tools, including ERP, CRM, PIM, WMS systems, social media channels, and analytics, cutting down on manual tasks.
B2B migration
We assist in migrating data from legacy systems to online platforms, transferring data across eCommerce platforms of various versions, or re-platforming stores while ensuring data integrity and accuracy.
B2B portal development
On Tap builds custom B2B portals with personalised dashboards, role-based access, order tracking, and inventory visibility to streamline operations and empower self-service.
Hosting
Our fully managed, high-speed hosting solution with autoscaling ensures high availability and smooth performance during traffic spikes, keeping your eCommerce site running seamlessly around the clock.
Digital marketing & growth
Search engine optimisation (SEO)
We enhance organic visibility through SEO strategies targeting B2B decision-makers, delivering high-quality traffic to your Magento store.
Strategic content for B2B buyers
On Tap crafts B2B-focused content that guides procurement teams through complex buying journeys and influences key stakeholders.
Pay-per-click (PPC) solution
On Tap offers PPC Saver, a smart solution designed to maximise ROI from paid campaigns with precision targeting.
Performance optimisation
On Tap optimises your B2B eCommerce platform for faster speeds, greater stability, and seamless scalability to continually enhance user experience and drive sales.
Support & maintenance
Dedicated support and maintenance
We offer round-the-clock support and maintenance, available 24/7 to resolve issues promptly, so you can focus entirely on growing your business.
Customer & team onboarding
On Tap simplifies the process of onboarding both customers and internal teams to your B2B platform with intuitive flows and role-based access, reducing training time and accelerating operations.
Key B2B platforms we support to drive your digital commerce
B2B solution for Magento
- Harness open-source framework to create purpose-built B2B commerce experiences
- Adapt to evolving business requirements with maximum flexibility
- Strengthen customer engagement through highly tailored customisation
B2B solution for Adobe Commerce
- Use a scalable, fully customisable architecture built for enterprise-level B2B operations
- Connect effortlessly with existing systems
- Streamline complex workflows and handle high-volume transactions
B2B solution for Shopify
- Leverage Shopify Plus for rapid deployment and flexible B2B storefronts
- Extend your market reach through multi-channel capabilities
- Simplify management with reliable performance
B2B solution for BigCommerce
- Employ cloud infrastructure to build scalable, efficient B2B platforms
- Facilitate smooth integrations and enhance operational efficiency
- Enable rapid market entry while preserving customisation flexibility
B2B solution for WooCommerce
- Utilise an open-source, highly extensible architecture to deliver tailored B2B commerce experiences
- Accommodate advanced business needs and enable scalable growth
- Work seamlessly with WordPress and a broad ecosystem of tools
B2B solution for Shopware
- Applies modular, API-focused design for flexible B2B commerce solutions
- Integrates advanced workflows and customer-centric features
- Keeps businesses competitive with adaptable technology
➢ CARBON - ECOMMERCE ACCELERATOR BY ON TAP
Custom platform with a complete B2B feature set
✔︎ 100+ built-in features
✔︎ Tailored functions to your unique needs
✔︎ 50% cost savings over Adobe Commerce
✔︎ 5x faster time to market
The benefits you receive with On Tap
✶ EVERGREEN PROGRAM
Upgrade Magento/Adobe Commerce
at no cost. Save thousands, stress-free.
Robust solutions
Build scalable and reliable platforms designed to handle increasing market demands.
Seamless integration
Connect your eCommerce platform smoothly with existing systems for efficient operations.
Data security & compliance
Implement strong protocols to protect your data and ensure safe transactions.
Trusted long-term partner
Commits to your B2B success by delivering expert guidance and adaptable solutions.
Drive innovation
Introduce cutting-edge solutions to keep your business ahead of the competition.
Ongoing support
Provide support to keep your store running smoothly and address issues swiftly.
Our works, proven results
Explore how we help ambitious B2B companies modernise their digital commerce and accelerate growth.
Global B2B and supply chain commerce
Nearly 100 websites delivering supply chain and eCommerce solutions globally, with lightning fast regional rollout and seamless deployments.
B2B
Integration
Adobe Commerce
Fast time to market
Accelerated global roll-out made possible
D2C evolution
On Tap built a pathway to evolve from B2B to D2C, creating a multi-brand experience on a single Magento platform. Delivered using Hyvä with an improved user experience, that sits alongside their existing B2B platform.
Hyvä
B2B
D2C
Digital marketing
Increased sales
Uplift due to UX improvements
Enterprises' trusted B2B eCommerce agency for long-term success
On Tap are changing the way B2B eCommerce projects are delivered, using our deep experience to engage with our clients on both a strategic and tactical level. We are also in it for the long haul, with a comprehensive support framework that delivers on-going assistance to your team to ensure questions are answered, optimisations are made, and future improvements are implemented.
20+ years of experience
helping B2B company thrive in eCommerce
Premium B2B Partner
of the B2B Ecommerce Association (B2BEA)
Ready to unlock more efficient, scalable B2B eCommerce?
Talk to our experts about your project and get a clear, no‑obligation roadmap for your next steps.
1
Get in touch.
2
Discovery
3
Budget & plan
4
Develop
5
Delivery
6
Support
Frequently asked questions
What are the most important B2B eCommerce features?
The most critical features for a successful B2B eCommerce platform include:
- Custom pricing structures and product catalogues for different customers
- Large order quantities and quick reordering processes
- Advanced search and navigation that allow users to find products quickly, including filters and auto-suggestions
- Integration with ERP and CRM systems
- Capability of tracking orders, managing returns, and processing invoices efficiently
- Analytics and reporting functions
What challenges do businesses face with B2B eCommerce?
Obstacles that B2B companies often encounter include:
- Resistance to change: Employees and customers may be hesitant to embrace online ordering, especially if they are accustomed to traditional procurement methods.
- Integration with existing systems: Merging online ordering with current procurement processes and systems can be a complex and time-consuming endeavour.
- Data management: Maintaining accurate product information across multiple channels can be challenging, particularly for businesses not accustomed to applying data management tools.
- Security concerns: Online ordering introduces potential security risks, especially if businesses do not implement secure software solutions or protocols.
Can you integrate our B2B eCommerce site with our existing ERP or CRM system?
Yes, we can connect your B2B eCommerce site with your ERP, CRM, or other analytic systems. Our solution ensures real-time and consistent data synchronisation across channels.
How long will it take to develop and launch our B2B eCommerce site?
The time to build a B2B eCommerce site and make it live can vary based on the complexity of business specifications and requirements. After analysing your business, we will provide you with a detailed timeline for the project.
Can you customise the site to meet our specific business needs?
Yes, we can create an online store that fulfils your expectations. We will work closely with you to understand your needs and concerns and develop tailored functionalities that enhance your platform’s performance, usability, and overall effectiveness in serving your customers.
What is the best eCommerce platform for B2B?
Choosing the best B2B platform depends on how well it supports your sales model, workflows, and customer experience. For many merchants, Carbon stands out because it combines robust native B2B features with high performance and flexibility, making it a strong fit for manufacturers, distributors, and wholesalers that need scalable, modern B2B commerce.
