Innovative and Personalized B2C eCommerce Solutions for Exceptional Shopping Experiences

Comprehensive B2C eCommerce solutions crafted to elevate your brand, enhance customer satisfaction, and drive online retail success with scalable and secure platforms.

Our business ecosystem

More than 400 experts across our business group, delivering B2B at scale globally.

On Tap
BSS Commerce
Magestore
SimiCart
Omni Themes
Aitoc

Trusted by the top brands

We have empowered numerous brands in their digital journeys, delivering sustainable B2C solutions that captivate consumers.

TEMPLESPA
Hela Brands
Original Style
Optical 88
Winerack
Vitel Energía
Countrywide Healthcare
Unicorn

Accreditations

We align ourselves with the industry's premier vendors to provide comprehensive solutions for our clients.

B2B Ecommerce Association
Adobe Solution Partner
Adobe Technology Partner
Shopify Partner
Hyva Partner Agency
DotDigital Silver Services Partner

Free project consultation

Reach out to our B2C specialists today to explore your project ideas. Our team is approachable and insightful, ready to guide you through the discovery process. Let's embark on the journey to your eCommerce success.

Get a free consultation

Comprehensive service offering

Our end-to-end B2C eCommerce solutions cater to all your needs. Whether you're launching a new online store or seeking ongoing support for your existing platform, we're here to assist you every step of the way.

Our offerings

Full cycle B2C eCommerce solutions for ambitious merchants

Development

We create customized eCommerce stores tailored to your brand, industry, and unique business needs. Whether you require personalized product recommendations, seamless checkout experiences, or advanced customer engagement features, we've got you covered.

We specialize in leading B2C eCommerce platforms, including Shopify, Magento, Adobe Commerce, and BigCommerce, ensuring that your store is built on a foundation designed for success.

With deep expertise in eCommerce, we bring a wealth of knowledge to every project, helping you craft an online shopping experience that captivates customers and drives conversions.

Our collaborative approach to development ensures a seamless and efficient process. By working as an integrated team, we focus on delivering long-term value—building scalable, future-ready eCommerce solutions with a robust framework for growth and ongoing support.

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UI/UX

We create seamless, intuitive shopping experiences with clear and easy-to-navigate interfaces that keep customers engaged. From browsing products to checkout, order tracking, and hassle-free returns, On Tap's B2C eCommerce solutions are designed to maximize customer satisfaction and boost conversions.

We understand that every shopper has unique preferences and behaviors. Our UX experts tailor designs to different customer segments, ensuring a smooth and engaging experience across all devices—whether they're first-time visitors or loyal returning customers.

Even if your products involve complex options, we craft user-friendly interfaces that make selection, customization, and purchasing effortless. Our goal is to enhance the shopping journey, reduce friction, and drive higher customer retention and brand loyalty.

Integration

Our solutions create seamless shopping experiences by connecting your eCommerce store with the tools and platforms that matter most—payment gateways, shipping providers, inventory management systems, social media channels, marketing automation tools, and analytics platforms. By automating these connections, we reduce manual work and ensure a smooth, efficient shopping experience for your customers.

Our flexible Integration Flow platform simplifies complex data transfers, syncing your store in real-time with inventory, customer data, promotions, and third-party services. Whether it's updating stock levels, processing orders, or personalizing marketing campaigns, everything runs efficiently in the background to keep your business moving at full speed.

With Integration Flow, your eCommerce store becomes the central hub of your digital ecosystem, ensuring data flows effortlessly between all your platforms, improving operational efficiency, and enhancing customer satisfaction.

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Mobile Apps

Mobile apps are a powerful way to engage customers, providing a fast, convenient, and immersive shopping experience right at their fingertips. Whether they're browsing products, making purchases, tracking orders, or receiving personalized offers, a well-designed app enhances convenience and boosts customer loyalty.

We specialize in developing both native mobile applications and Progressive Web Apps (PWAs), ensuring a seamless and high-performance experience across all devices. Our apps are designed to be fast, responsive, and engaging—optimizing every interaction from product discovery to checkout.

Beyond just a "mobile web experience", our apps can include advanced features such as push notifications, AI-driven recommendations, AR product previews, and seamless integrations with digital wallets and loyalty programs. Whatever your brand's needs, we create mobile solutions that keep customers coming back for more.

Hosting

Our fully managed hosting solution features autoscaling capabilities that deliver zero downtime and smooth performance during traffic spikes. Our reliable and high-speed hosting keeps your eCommerce platform running seamlessly around the clock.

We provide 24/7 support, and place security and performance at the heart of our operations. Our service features hosting locations in Europe, North America and APAC giving global coverage, if you need it.

Alternatively, we can work with your existing hosting provider to support your website on their infrastructure.

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Digital Transformation

Our digital transformation approach focuses on utilising technology to maximise business efficiency, increase customer engagement, and drive growth in the digital landscape.

We work alongside your team to identify the key areas to focus on, and build a plan for digital transformation that includes manageable milestones and deliverables. Our team continues to work with you to analyse and revise based on customer adoption and other key metrics.

Even smaller companies can benefit from a digital transformation project, helping them to unlock potential within their market segment through optimisation and automation of business processes, that enable them to grasp opportunities that are currently out of reach.

Retail POS

On Tap's Retail Point of Sale solutions streamline sales, inventory, and customer management into a seamless, unified system. Our intuitive platform ensures efficient transactions, real-time stock updates, and enhanced customer engagement, helping retailers improve operations and boost sales.

With omnichannel integration, our POS system synchronizes pricing, promotions, and inventory across online and physical stores. Whether for in-store purchases, click-and-collect, or mobile checkout, we provide a frictionless shopping experience, minimizing stock issues and maximizing sales.

Our advanced analytics offer real-time insights into sales trends and customer behavior, enabling data-driven decisions to optimize stock, refine marketing, and drive growth. Backed by On Tap's expert support, our POS solutions help retailers stay competitive in an evolving market.

B2B

If you want to deliver a hybrid platform serving both B2C and B2B customers, then we've got you covered.

We understand the unique challenges to the B2B customer journey and how this impacts B2B customer adoption at every level. Our experts will tailor the UX to different user cohorts, recognising that their needs are different from each other - and certainly different from B2C users - ensuring that the customer journey adapts and is personalized for each type of customer.

A hybrid B2C and B2B is also likely to have supply chain complexities that your ecommerce platform needs to handle. We have deep experience in delivering single commerce platforms that fulfil a variety of front-end use-cases, and back-end integration use-cases.

Migration

We help enterprises migrate data from offline systems to online platforms, transfer data across ecommerce platforms of different versions, or re-platform their existing stores while maintaining data integrity and accuracy.

On Tap have many years experience in this complex area, and have developed robust business processes to accomplish a wide variety of migration tasks.

Our speciality is to help enterprises migrate ecommerce platforms, ensuring that the business and its customers face minimal or no impact during the process.

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Consulting

We guide your brand through every step of launching or optimizing your online store—helping you choose the right platform, understand customer behavior, and develop effective B2C eCommerce strategies that drive sales and engagement.

Our team of 400+ experts is available to provide expert consulting, whether online or in-person, anywhere in the world.

Whether you're planning a new eCommerce venture or looking to enhance an existing store, our consulting services deliver actionable insights tailored to your brand. Every conversation with On Tap brings valuable expertise to help you create a seamless and successful shopping experience.

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Support & Maintenance

We provide ongoing support and maintenance services to ensure your ecommerce platform runs smoothly over time. Our customer success team is available 24/7 to support you with any issues that may arise, enabling you to focus on growing your business.

We offer flexible engagement models incorporating dedicated, shared or hybrid resourcing that can be tailored to your current and future needs.

With a global team of 400+ people, we are confident that we have the depth of resource and experience to support your business in any situation.

Supported platforms

We deliver B2C eCommerce solutions across multiple leading platforms.

Our team of 400+ experts have deep experience in each platform.

Magento

Magento is a top choice for B2C eCommerce due to its flexibility, scalability, and rich features. It enables customized shopping experiences, seamless omnichannel integration, and efficient handling of high traffic and large catalogs. With built-in SEO, marketing tools, and extensive extensions, Magento helps retailers attract, engage, and convert customers effectively.

Shopify

Shopify is ideal for B2C eCommerce due to its ease of use, scalability, and robust ecosystem. It offers a fast, customizable storefront, seamless omnichannel integration, and built-in marketing tools. With secure payments, mobile optimization, and an extensive app marketplace, Shopify enables retailers to quickly launch, grow, and optimize their online stores.

Adobe Commerce

Adobe Commerce excels in B2C eCommerce with its advanced personalization, scalability, and omnichannel capabilities. It supports AI-driven recommendations, seamless integrations, and enterprise-level performance, making it ideal for brands needing customized experiences and data-driven growth.

BigCommerce

BigCommerce is a powerful B2C platform with built-in SEO, headless commerce capabilities, and multi-channel selling. Its scalable infrastructure, customizable checkout, and flexible integrations make it a great choice for businesses looking to grow and expand globally without technical complexity.

WooCommerce

WooCommerce is a top B2C solution for WordPress users, offering full customization, a vast plugin ecosystem, and easy content integration. Its flexibility, cost-effectiveness, and scalability make it perfect for brands wanting complete control over their eCommerce experience.

Shopware

Shopware stands out in B2C eCommerce with its modern architecture, AI-powered personalization, and seamless omnichannel experience. It provides flexibility, scalability, and headless commerce capabilities, allowing brands to deliver engaging, future-proof shopping experiences.

Why choose us?

Trusted B2C eCommerce agency for lasting growth and success

On Tap are changing the way B2C eCommerce projects are delivered, using our deep experience to engage with our clients on both a strategic and tactical level.

We are also in it for the long haul, with a comprehensive support framework that delivers on-going assistance to your team to ensure questions are answered, optimisations are made, and future improvements are implemented.

19+ Years

Experience in B2C eCommerce at every level available for you to leverage.

400+ Experts

Focused on delivering your successful project whatever the challenge.

Multi-platform

We are aligned to help you find the best B2C eCommerce solution suitable for your business.

24/7 Support

Comprehensive support before, during and after your project launch.

Our workflow for project success

Our collaborative process for B2C eCommerce solution delivery

1

Initial contact

We listen to your requirements and goals, to help set the scope of a discovery project that will be the blueprint for the entire project delivery.

2

Project discovery

Our experts analyse your objectives and suggest the most suitable solutions for your business based on our experience and your business needs.

3

Budget & plan

Our team develops a comprehensive plan for your enterprise, including estimated timelines, budget considerations and ROI forecasting.

7

Support & Maintenance

Our comprehensive on-going support covers a wide variety of activities, including development, maintenance, helpdesk support, optimisation, digital marketing, and more.

6

Delivery

Our team launches the website once it has successfully passed our quality assurance testing and your sign off. We closely monitor the site to ensure it is operating normally.

5

Testing

Our certified testers conduct thorough testing of your website to ensure quality and functionality prior to going live. These tests also form part of future regression testing to ensure things stay on track after future deployments.

4

Implementation

Our team begins the development process, constructing the website based on the agreed-upon brief and specifications. We provide you with visibility of progress at every stage, with weekly update meetings, and access to our development environments.

Frequently asked questions

A successful B2C eCommerce website should be fast, user-friendly, and optimized for conversions. From seamless navigation to secure payments, every element should enhance the customer's shopping experience.

  • Easy-to-use navigation and intuitive layout.
  • High-quality visuals and engaging product descriptions.
  • Optimized for speed and performance across all devices.

Ready to elevate your B2C eCommerce operations?

Let our experts guide you through the digital transformation process and provide a solution that fits your unique business needs. Schedule a free consultation with us as the first step towards digital success!