Unlocking B2B Growth with Shopify
Empower your wholesale and enterprise commerce with Shopify's tailored B2B features, designed for efficiency, automation, and scalability.
Your Partner in Shopify B2B Excellence
With 400+ eCommerce specialists, we create advanced Shopify B2B solutions that streamline sales processes and enhance customer experiences.

Driving Digital Commerce for B2B Enterprises
We develop Shopify-based platforms that simplify procurement, automate bulk ordering, and optimize workflows for modern B2B transactions.




Certified Shopify Experts for B2B Transformation
As an official Shopify Partner, we craft solutions that enhance operational efficiency, drive sales, and future-proof your eCommerce strategy.


Let's Build Your B2B eCommerce Strategy
Our Shopify B2B consultants provide tailored insights and development strategies to ensure a seamless digital transformation.
Get a free consultationComprehensive Shopify B2B Services
We provide end-to-end B2B Shopify services, from implementation and design to automation and growth strategies.

Our offerings
Full cycle B2B eCommerce solutions for your digital transformation journey
Development
We build custom Shopify stores designed to meet the specific needs of your industry, incorporating tailored product catalogs, unique functionalities, and adaptable pricing models.
In addition to Shopify, we have expertise in a range of top B2B eCommerce platforms, including Adobe Commerce, Magento, WooCommerce, Shopware, and BigCommerce.
With extensive experience in B2B commerce, we bring valuable insights to your project, ensuring a streamlined and successful implementation.
Our refined project delivery methodology has been developed through years of hands-on experience. By working as an integrated team, we provide a collaborative approach that enhances efficiency while focusing on long-term scalability and ongoing technical support.
Find out moreUI/UX
We specialize in crafting seamless UI/UX for Shopify, optimizing every aspect of the B2B shopping experience. From browsing product details to completing purchases, tracking orders, and managing invoices, our B2B eCommerce solution is designed to simplify navigation and enhance customer loyalty.
We recognize that the B2B purchasing journey presents unique challenges, affecting customer adoption at different stages. Our experts tailor UX strategies for distinct user groups, ensuring each customer segment receives an experience that aligns with their specific needs—separate from traditional B2C buyers.
For businesses with complex product configurations, we help create an intuitive and user-friendly interface that supports digital transformation, making online purchasing more accessible and efficient.
Integration
Boost efficiency by seamlessly connecting Shopify with your ERP, CRM, PIM, and WMS systems, automating workflows and reducing the need for manual intervention.
Our adaptable Integration Flow solution simplifies even the most intricate integration processes, enabling real-time data transfers across your business ecosystem and external partners. With intelligent multi-branching logic, your unique business requirements dictate how data is handled, allowing modifications to be implemented instantly without requiring redeployment.
Integration Flow acts as a central hub for data movement, linking multiple eCommerce platforms and third-party systems, improving overall data transparency and control.
Find out moreMobile Apps
Mobile apps are a great way to engage with B2B customers who are often "in the field" and need access to product information, or to make orders.
Developing native mobile applications and Progressive Web Apps (PWAs) tailored for Shopify, we ensure a responsive and engaging experience across all devices.
These can be more than simply a "mobile web experience" and can incorporate bespoke functionality and SDK integration in order to deliver a seamless B2B experience to your customer base.
Digital Transformation
By utilizing Shopify, we enable digital transformation that enhances operational efficiency, strengthens customer relationships, and drives sustainable growth within the B2B eCommerce sector.
Our team collaborates closely with you to pinpoint critical areas for improvement and develop a structured transformation strategy with achievable milestones. We remain engaged throughout the process, refining the approach based on adoption trends and key performance insights.
Even small businesses can reap the benefits of digital transformation, leveraging automation and process optimization to expand their market presence and capitalize on opportunities previously beyond their reach.
Migration
We manage smooth transitions to Shopify, safeguarding data accuracy and consistency while migrating from legacy platforms.
With extensive experience in handling complex migrations, On Tap has refined efficient methodologies to execute a broad range of migration projects seamlessly.
Our expertise lies in supporting enterprises through platform migrations, ensuring a disruption-free process that maintains business continuity and customer experience.
Find out moreConsulting
We provide expert consulting to support your Shopify journey, from evaluating platform options to crafting a strategic roadmap that guarantees a seamless digital transformation.
With a global team of over 400 specialists, we offer consulting services both remotely and on-site, ensuring accessibility wherever you are.
Whether you need consulting as preparation for an upcoming development initiative or as an independent advisory service, we are eager to collaborate with you. Our experience ensures that every interaction with On Tap adds measurable value.
Find out moreSupport & Maintenance
Our specialized Shopify support and maintenance services keep your B2B platform running efficiently, ensuring it stays secure, high-performing, and up-to-date.
We provide adaptable engagement options, including dedicated, shared, or hybrid resource models, allowing businesses to scale support based on their evolving requirements.
With over 400 experts worldwide, we bring extensive knowledge and capacity to help your business stay resilient and well-supported in any scenario.
Key Features
Shopify B2B solutions have a range of powerful functionality.
Company Accounts & Multi-User Access
- Merchants can create customer accounts for businesses with multiple buyers.
- Supports multiple users per company, each with distinct roles and permissions.
Customer-Specific Pricing & Price Lists
- Merchants can assign custom pricing to different B2B customers based on contracts or volume.
- Supports tiered pricing, bulk discounts, and wholesale price lists.
Net Payment Terms (BNPL for B2B)
- Offers flexible payment options like Net 30, Net 60, Net 90 terms.
- Invoices can be managed directly from the Shopify admin.
Bulk Ordering & Quick Order Lists
- B2B buyers can reorder in bulk using saved order lists.
- Quick order forms for adding multiple SKUs at once.
Volume-Based Discounts & Automated Pricing Rules
- Merchants can set up automated bulk pricing rules for specific products or customer groups.
- Discounts apply dynamically at checkout.
Draft Orders & Quoting
- Merchants can create draft orders and send quotes to customers for approval.
- Discounts apply dynamically at checkout.
Multi-Storefront for B2B & B2C
- Ability to manage B2B and B2C stores from one Shopify Plus account.
- Merchants can create separate storefronts for different B2B customers or regions.
Multi-Warehouse & Inventory Locations
- Supports multiple warehouse locations and real-time inventory tracking.
- Inventory routing based on customer location.
Purchase Order (PO) Support
- Customers can place orders using purchase orders (POs) instead of immediate payment.
- POs can be processed manually or automated with third-party integrations.
B2B-Specific Checkout & Payment Customization
- Dedicated B2B checkout experience for wholesale buyers.
- Supports custom payment methods like ACH, wire transfers, and invoicing.
Self-Service B2B Portal
- Buyers can log in to manage orders, invoices, and company details.
- Merchants can provide custom dashboards for wholesale buyers.
Shopify Scripts & Flow for B2B Automation
- Shopify Scripts allows custom pricing logic, volume discounts, and promotions.
- Shopify Flow automates order approvals, invoice generation, and inventory updates.
Headless Commerce & API Support
- Supports headless commerce for custom B2B storefronts using Shopify Hydrogen.
- Full API access for ERP, CRM, and PunchOut integrations.
Multi-Currency & International B2B Sales
- Built-in multi-currency support for international wholesale buyers.
- Custom tax settings and VAT exemptions for global B2B transactions.
Why choose us?
Enterprises' trusted B2B eCommerce agency for long-term success
On Tap are changing the way B2B eCommerce projects are delivered, using our deep experience to engage with our clients on both a strategic and tactical level.
We are also in it for the long haul, with a comprehensive support framework that delivers on-going assistance to your team to ensure questions are answered, optimisations are made, and future improvements are implemented.
19+ Years
Experience in B2B eCommerce at every level available for you to leverage.
400+ Experts
Focused on delivering your successful project whatever the challenge.
Multi-platform
We are aligned to help you find the best B2B eCommerce solution suitable for your business.
24/7 Support
Comprehensive support before, during and after your project launch.
Our workflow for project success
Our collaborative process for B2B eCommerce solution delivery
Initial contact
We listen to your requirements and goals, to help set the scope of a discovery project that will be the blueprint for the entire project delivery.
Project discovery
Our experts analyse your objectives and suggest the most suitable solutions for your business based on our experience and your business needs.
Budget & plan
Our team develops a comprehensive plan for your enterprise, including estimated timelines, budget considerations and ROI forecasting.
Support & Maintenance
Our comprehensive on-going support covers a wide variety of activities, including development, maintenance, helpdesk support, optimisation, digital marketing, and more.
Delivery
Our team launches the website once it has successfully passed our quality assurance testing and your sign off. We closely monitor the site to ensure it is operating normally.
Testing
Our certified testers conduct thorough testing of your website to ensure quality and functionality prior to going live. These tests also form part of future regression testing to ensure things stay on track after future deployments.
Implementation
Our team begins the development process, constructing the website based on the agreed-upon brief and specifications. We provide you with visibility of progress at every stage, with weekly update meetings, and access to our development environments.
Latest B2B resources
Learn more about B2BFrequently asked questions
The most critical features for a successful B2B eCommerce platform include:
- Custom pricing structures and product catalogues for different customers
- Large order quantities and quick reordering processes
- Advanced search and navigation that allow users to find products quickly, including filters and auto-suggestions
- Integration with ERP and CRM systems
- Capability of tracking orders, managing returns, and processing invoices efficiently
- Analytics and reporting functionalities
Obstacles that B2B companies often encounter include:
- Resistance to change: Employees and customers may be hesitant to embrace online ordering, especially if they are accustomed to traditional procurement methods.
- Integration with existing systems: Merging online ordering with current procurement processes and systems can be a complex and time-consuming endeavour.
- Data management: Maintaining accurate product information across multiple channels can be challenging, particularly for businesses not accustomed to applying data management tools.
- Security concerns: Online ordering introduces potential security risks, especially if businesses do not implement secure software solutions or protocols.
Yes, we can connect your B2B eCommerce site with your ERP, CRM, or other analytic systems. Our solution ensures real-time and consistent data synchronisation across channels.
The time to build a B2B eCommerce site and make it live can vary based on the complexity of business specifications and requirements. After analysing your business, we will provide you with a detailed timeline for the project.
Yes, we can create an online store that fulfils your expectations. As a certified B2B eCommerce agency, we will work closely with you to understand your needs and concerns and develop tailored functionalities that enhance your platform's performance, usability, and overall effectiveness in serving your customers.

Ready to elevate your B2B eCommerce operations?
Let our experts guide you through the digital transformation process and provide a solution that fits your unique business needs. Schedule a free consultation with us as the first step towards digital success!