Background
Countrywide Healthcare, a leading supplier to the healthcare sector, needed a robust and efficient solution to manage multiple storefronts under their Magento 2 platform. Their existing setup included a mix of Magento Luma-based storefronts and plans for new websites that required swift and scalable implementation. Managing these diverse sites was becoming increasingly complex, time-intensive, and costly.
Countrywide Healthcare partnered with On Tap to transition their e-commerce ecosystem to Hyvä, aiming to improve performance, streamline development workflows, and enable rapid deployment of new storefronts.
Objectives
- Migrate Existing Storefronts: Seamlessly transition Luma-based websites to a Hyvä front-end without disrupting operations.
- Develop New Storefronts: Build new websites using Hyvä to align with the client’s growth strategy.
- Streamline Future Rollouts: Simplify the front-end development process to enable faster deployment of additional storefronts.
- Enhance Performance: Deliver a consistent, high-performing user experience across all storefronts.
Challenges with Magento Luma front-ends
The limitations of the Luma front-end presented several challenges for Countrywide Healthcare:
- Time-Consuming Development: Launching new storefronts under Luma required months due to its bloated architecture and complex workflows.
- Performance Issues: Existing Luma-based storefronts suffered from slow page load times, impacting user experience and SEO.
- Scalability Challenges: Managing multiple storefronts with Luma’s outdated framework led to inefficiencies in both maintenance and customization.
- Inconsistent User Experience: Variations in performance and usability across storefronts created a fragmented brand experience.
The Hyvä Solution
On Tap implemented a unified Hyvä solution for Countrywide Healthcare, addressing both their existing challenges and future growth needs. This included migrating legacy Luma storefronts and developing new websites using Hyvä’s modern architecture. Key aspects of the project included:
- Seamless Migrations:
- Existing Luma-based storefronts were transitioned to Hyvä with minimal downtime and no disruption to end-users.
- The migration process included optimizing performance metrics and ensuring consistent branding across sites.
- Rapid Deployment of New Storefronts:
- Hyvä’s simplified development framework allowed On Tap to roll out new websites for Countrywide Healthcare in a fraction of the time previously required.
- The client’s internal team can now launch additional storefronts in days or weeks, rather than months.
- Enhanced Performance Across All Sites:
- Hyvä’s lightweight architecture reduced page load times by up to 70%, improving user experience and boosting conversion rates.
- Consistent Core Web Vitals scores were achieved across all storefronts, enhancing SEO and customer satisfaction.
- Unified User Experience:
- All storefronts were designed to deliver a cohesive and intuitive shopping experience, reinforcing Countrywide Healthcare’s brand identity.
- Mobile-first optimizations ensured seamless performance on all devices.
- Scalable Architecture for Future Growth:
- The Hyvä solution provides a scalable platform that can easily accommodate additional storefronts and evolving business requirements.
- Streamlined workflows and cleaner code simplify ongoing maintenance and future enhancements.
Complex multi-website migration
The project also encompassed a complex multi-website migration, where the client's multiple existing Magento Open Source platforms where unified into a single Magento platform. The benefit of this was to provide a single centralised admin panel for all brands, as well as unified functionality that could be utillised by each brand (both existing, and future).
This migration created signficant challenges in order to incorporate live customer data from multiple databases into a single database, in real time, keeping disruption to customers to a minimum. On Tap achieved this, and now the single Magento Open Source implementation provides a solid business platform for the company.
Results
The transition to a Hyvä-based multi-storefront platform delivered significant benefits for Countrywide Healthcare:
- Accelerated Development:
- New storefronts can now be launched in a matter of days or weeks, enabling Countrywide Healthcare to respond quickly to market demands and branding opportunities.
- Improved Performance:
- Page load times across all storefronts improved by an average of 65%.
- Core Web Vitals scores are now approaching industry benchmarks, resulting in higher SEO rankings and user satisfaction.
- Increased Efficiency:
- Managing multiple storefronts became more efficient, reducing development and maintenance costs by 40%.
- Boosted Conversion Rates:
- Enhanced site speed and usability led to a 30% increase in overall conversion rates.
- Future-Ready Platform:
- The scalable Hyvä framework provides a solid foundation for Countrywide Healthcare to expand their digital presence with minimal effort.
- Single Unified Commerce Platform:
- By bringing multiple Magento websites into a single platform, the company now benefits from unified functionality, reduced code maintenance costs, and lower hosting fees.
Client Testimonial
"Working with On Tap to implement Hyvä across our storefronts has been a transformative experience. The ability to launch new websites quickly and maintain high performance across all our platforms has given us a significant competitive advantage. On Tap’s expertise has been invaluable."— Countrywide Healthcare Team
Why Hyvä?
For Countrywide Healthcare, Hyvä provided a comprehensive solution to address their multi-storefront challenges:
- Faster Development Cycles: Simplified workflows and reduced complexity for new storefront launches.
- Superior Performance: Lightweight, efficient architecture that enhances speed and usability.
- Scalability: A future-proof framework that supports growth and adaptability.
- Unified User Experience: A consistent and engaging experience across all storefronts, boosting brand credibility.
Conclusion
On Tap’s Hyvä-based implementation for Countrywide Healthcare has revolutionized their e-commerce platform, enabling them to manage multiple storefronts with unprecedented efficiency and performance. By migrating from Luma and leveraging Hyvä’s modern capabilities, Countrywide Healthcare is now equipped to scale their operations and maintain a leading position in the healthcare sector.
