Case Study: On Tap Delivers a High-Performance Hyvä-Based Magento 2 Solution for Harmony Store

Background

Harmony Store, a prominent retailer specializing in intimate wellness products, sought On Tap’s expertise to modernize their Magento 2 platform. With their existing default Magento Luma-based front-end struggling to keep pace with increasing traffic and customer expectations, Harmony Store aimed to deliver a faster, more engaging shopping experience. They also required a solution that could handle their growing product catalog and seasonal traffic spikes efficiently.

To address these challenges, On Tap proposed transitioning from the Luma theme to a Hyvä-based front-end, ensuring Harmony Store could meet both their immediate needs and long-term goals.

 Objectives

• Accelerate Website Speed: Dramatically improve page load times to reduce bounce rates and boost customer satisfaction.
• Enhance Customer Experience: Create a seamless and visually appealing shopping journey tailored to Harmony Store’s brand.
• Boost Mobile Engagement: Optimize for mobile users, who form a significant portion of Harmony Store’s audience.
• Simplify Front-End Development: Enable faster rollouts of updates and features to keep the site dynamic and competitive.

Challenges with existing front-end implementation

Harmony Store’s existing Luma front-end presented the following issues:

• Slow Performance: The Luma theme’s reliance on excessive JavaScript and an outdated structure resulted in sluggish page load times, particularly during high-traffic periods.
• Difficult Customization: Implementing design or functionality changes was complex, requiring significant development resources.
• Poor Mobile Experience: The site’s performance and usability on mobile devices fell short of customer expectations, leading to lower conversion rates.
• Scalability Limitations: The architecture struggled to support Harmony Store’s expanding product range and seasonal traffic peaks.

The Hyvä Solution

On Tap worked closely with Harmony Store to deliver a custom Hyvä-based front-end, addressing the challenges of Luma while ensuring alignment with the brand’s unique identity. Key highlights of the project included:

1. Blazing-Fast Performance:
   • Hyvä’s lightweight architecture and reduced JavaScript dependencies significantly improved load times, ensuring a responsive experience even during peak periods.
   • Optimization of Core Web Vitals metrics, such as Largest Contentful Paint (LCP) and Cumulative Layout Shift (CLS), enhanced both usability and SEO rankings.
2. Streamlined Development:
   • Hyvä’s developer-friendly approach enabled rapid implementation of custom designs and functionality.
   • The simplified codebase reduced long-term maintenance overheads, making updates quicker and more cost-effective.
3. Enhanced User Experience:
   • A fully customized design was created to reflect Harmony Store’s brand values while delivering an intuitive and visually appealing interface.
   • Improved navigation and a more streamlined checkout process contributed to higher customer satisfaction.
4. Mobile-First Optimization:
   • The Hyvä theme was meticulously optimized for mobile devices, providing a consistent and fast experience across all screen sizes.
   • Improved mobile usability led to higher engagement and conversion rates among smartphone users.
5. Scalability and Resilience:
   • The robust architecture ensured Harmony Store could handle increased traffic and seasonal spikes without compromising performance.
   • The solution was built to accommodate future growth, including the addition of new product categories and features.

Results

The implementation of a Hyvä-based front-end delivered transformative results for Harmony Store:

1. Performance Breakthrough:
   • Page load times improved by 68%, significantly enhancing the shopping experience.
   • Core Web Vitals scores exceeded Google’s benchmarks, contributing to better SEO performance.
2. Increased Mobile Conversions:
   • Mobile transactions rose by 45% within three months, driven by improved responsiveness and usability.
3. Higher Engagement and Sales:
   • Overall conversion rates increased by 32%, with a noticeable uplift in customer retention metrics.
4. Simplified Development and Maintenance:
   • Feature rollouts and updates were completed 40% faster, reducing costs and enabling the site to stay ahead of trends.
5. Positive Customer Feedback:
   1. Customers highlighted the faster load times, modern design, and seamless mobile experience in post-launch surveys.
       

Client Testimonial

"The transformation delivered by On Tap has been incredible. The new Hyvä front-end has not only improved our website’s performance but also elevated our brand’s online presence. Our customers are thrilled with the experience, and we’ve seen measurable improvements across all key metrics."— Harmony Store Team

 Why Hyvä?

Hyvä has proven to be the ideal front-end framework for Magento 2 merchants seeking superior performance and scalability. For Harmony Store, it offered:

• Unparalleled Speed: Lightweight and efficient, Hyvä delivered significant improvements in load times and user experience.
• Flexibility for Customization: A clean architecture that allowed rapid development of tailored designs and features.
• Mobile Optimization: A mobile-first approach that catered to the needs of modern shoppers.
• Future-Ready Solution: A scalable and maintainable platform capable of supporting long-term growth.

Conclusion

As a Hyvä Silver Partner, On Tap brings proven expertise in delivering high-performance Magento 2 solutions. Our Hyvä-based implementation for Harmony Store has redefined their e-commerce platform, significantly enhancing speed, usability, and customer experience.By addressing the limitations of Luma and leveraging cutting-edge technology, Harmony Store is now well-equipped to thrive in the competitive e-commerce landscape.