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Monthly Archives: September 2026

  1. Primark announces home delivery in Great Britain: an eCommerce channel strategy lesson
    Insight | September 30, 2026

    Primark announces home delivery in Great Britain: an eCommerce channel strategy lesson

    10 min read - On 10 September 2026, Primark’s parent company, Associated British Foods (ABF), announced plans to introduce home delivery in Great Britain. Its September trading update did not specify...

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  2. Shopify changed how it measures sessions: what it means for your conversion rate
    Shopify | September 30, 2026

    Shopify changed how it measures sessions: what it means for your conversion rate

    11 min read - On 21 September 2026, Shopify began rolling out an update to session measurement in Shopify Analytics. Sessions and conversion rate can look different after the update, even without a corresponding change in orders or sales. For Shopify merchants preparing for peak season, the priority is to understand...

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  3. Amazon is now selling ChatGPT ads through its DSP, and eCommerce advertisers need to understand what just changed
    Insight | September 28, 2026

    Amazon is now selling ChatGPT ads through its DSP, and eCommerce advertisers need to understand what just changed

    9 min read - The two most powerful forces in digital advertising just connected. Amazon is now piloting access to ChatGPT Ads through Amazon DSP, letting US advertisers extend their campaigns into conversational AI surfaces directly from their existing Amazon media buying workflows. This is not a partnership announcement...

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  4. How much is Shopify Plus: Detailed total cost of ownership breakdown
    Shopify | September 28, 2026

    How much is Shopify Plus: Detailed total cost of ownership breakdown

    55 min read - Shopify Plus pricing is not just the $2,300 monthly licence fee. The real measure is the total cost of ownership (TCO): everything it takes to run and scale a Plus store. For a quick answer, Shopify Plus pricing starts at $2,300 per month on a three-year term or $2,500 per month on a one-year...

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  5. Shopify for B2B
    B2B | September 28, 2026

    B2B on Shopify: In-depth evaluation of features, limitations, and business fit

    106 min read - As Shopify expands beyond its DTC roots, more wholesale businesses are asking whether B2B on Shopify can support increasingly complex operations and provide a scalable foundation for long-term growth. The answer is yes, but the level of capability depends on your Shopify plan. Since 2 April...

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  6. shopify plus stores
    Shopify | September 25, 2026

    Shopify Plus stores earning millions: Real examples and what you can learn

    80 min read - Shopify Plus powers thousands of high-growth and enterprise eCommerce businesses, from globally recognised names such as Gymshark and Allbirds to specialist D2C, B2B and international brands. As of 18 September 2026, ...

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  7. Shopify for enterprise
    Shopify | September 25, 2026

    Shopify for Enterprise: Which solution fits your needs and budget?

    86 min read - Shopify is now a credible option for enterprise commerce in 2026. Shopify for enterprise can be deployed in three main ways: use the full platform, build a headless storefront on Shopify's commerce back end, or take a modular approach that brings selected Shopify capabilities into an existing stack. The right setup depends on how much architectural...

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  8. Two GEO experiments just challenged everything eCommerce brands think they know about AI visibility
    Insight | September 24, 2026

    Two GEO experiments just challenged everything eCommerce brands think they know about AI visibility

    11 min read - New experimental evidence from two controlled Generative Engine Optimisation (GEO) tests should make every eCommerce brand reconsider where they are spending their AI visibility budget. The central finding: the sources that mention you may matter more for your visibility in AI-generated responses than the content you control. ...

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  9. Shopify image optimization
    Shopify | September 24, 2026

    Shopify Image Optimization Best Practices 2026: What Shopify Handles and What You Still Need to Do

    75 min read - Shopify image optimization matters because images are usually the heaviest assets on a product page. In the 2025 Web Almanac, images made up more bytes than any other content type on the median home page, at about 1,058 KB on desktop. That makes them a major factor in Largest Contentful Paint (LCP), mobile performance and visibility in Google Images...

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  10. Magento to Shopify migration
    Shopify | September 24, 2026

    Magento to Shopify migration guide: Proven steps and best practices for a smooth transition

    94 min read - A Magento to Shopify migration is not simply a matter of exporting a catalogue and importing it into a new platform. You are changing the underlying data model, storefront architecture, checkout, app stack, URL structure and often the way your team manages day-to-day eCommerce operations. That...

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  11. Shopify's API version 2026-10 gives merchants three things they have been missing: market hierarchies, pricing transparency, and cancelled inventory tracking
    Shopify | September 23, 2026

    Shopify's API version 2026-10 gives merchants three things they have been missing: market hierarchies, pricing transparency, and cancelled inventory tracking

    10 min read - Shopify published its API version 2026-10 release candidate on 17 September, and while the changelog reads like a developer document, the three headline additions solve merchant-level problems that have been causing operational friction for months — particularly for businesses scaling internationally, managing complex pricing, and running warehouse...

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  12. Adobe finally patched StyleSmuggler, but the patch alone will not save you
    Magento | September 22, 2026

    Adobe finally patched StyleSmuggler, but the patch alone will not save you

    9 min read - Adobe released the APSB26-146 security update on 7 September 2026 for CVE-2026-75650, known as StyleSmuggler. The critical vulnerability could allow an unauthenticated attacker to execute...

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  13. AI Overviews are silently reshaping which shopping ads get seen, and most eCommerce advertisers do not know it
    Insight | September 18, 2026

    AI Overviews are silently reshaping which shopping ads get seen, and most eCommerce advertisers do not know it

    9 min read - On 7 September 2026, Mike Ryan, Head of eCommerce at Smarter Ecommerce, published benchmark analysis that every eCommerce advertiser should be reading right now. As Search Engine Land reported...

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  14. Anthropic's commerce agent blueprint gives every eCommerce merchant a head start on agentic commerce, but the hard part is still yours
    Insight | September 17, 2026

    Anthropic's commerce agent blueprint gives every eCommerce merchant a head start on agentic commerce, but the hard part is still yours

    10 min read - On 2 September 2026, Anthropic open-sourced Claude Commerce Agents, an Apache 2.0 reference blueprint containing a shopping agent, a merchant agent, and complete example implementations for retail, travel...

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  15. Petco lost millions on its loyalty programme, and every eCommerce business should learn why before peak season
    Insight | September 16, 2026

    Petco lost millions on its loyalty programme, and every eCommerce business should learn why before peak season

    11 min read - When Petco's CEO Joel Anderson told analysts on the Q2 2026 earnings call that "customer point redemption volumes far exceeded our initial projections," he was describing one of the most expensive loyalty programme mistakes a retailer can make: designing a programme that customers actually love, without properly modelling what that looks like at scale...

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  16. StyleSmuggler is being exploited right now: every Magento and Adobe Commerce merchant needs to act today
    Magento | September 15, 2026

    StyleSmuggler is being exploited right now: every Magento and Adobe Commerce merchant needs to act today

    22 min read - Adobe Commerce and Magento Open Source merchants affected by the StyleSmuggler vulnerability should treat it as an urgent security issue. Security researcher Sansec published...

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  17. Shopify Hydrogen's variant links fix a problem that's been costing merchants search traffic for years
    Shopify | September 14, 2026

    Shopify Hydrogen's variant links fix a problem that's been costing merchants search traffic for years

    12 min read - If you have ever audited a Shopify store's Google Search Console data and discovered that 40 to 60% of indexed URLs are variant pages, filter combinations, or duplicate product URLs with no meaningful ranking signal, you already understand the problem Shopify Hydrogen's latest variant link improvements are designed to solve. ...

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  18. shopify plus features
    Shopify | September 14, 2026

    Top 14 Shopify Plus features 2026: What makes it stand out for high-growth and enterprise brands

    99 min read - Shopify Plus is the enterprise-tier plan in the Shopify ecosystem, built for high-growth and large enterprises that need more than the platform’s standard capabilities. It offers exclusive features and benefits not available on the Basic, Grow, or Advanced plans, with the scale, flexibility, and reliability required for complex, high-volume operations...

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  19. magento integration
    Magento | September 14, 2026

    Magento integration guide: How to connect with external business systems

    67 min read - Magento integration involves connecting the platform with external business systems such as ERP, CRM, SAP, payment gateways, shipping carriers, and WMS, enabling automated data synchronisation, operational efficiency, and a unified view across the business. This article covers five methods to create an...

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  20. USPS just announced a 6% peak season surcharge, and eCommerce merchants who do not model the impact will bleed margin
    Insight | September 11, 2026

    USPS just announced a 6% peak season surcharge, and eCommerce merchants who do not model the impact will bleed margin

    7 min read - The US Postal Service announced on 25 August 2026 a 6% average rate increase for peak season shipping, effective 4 October through 17 January 2027. The surcharge impacts Ground Advantage, Priority Mail, Priority Mail Express, and Parcel Select, the services that carry the majority of eCommerce shipments during the holiday season. ...

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