Monthly Archives: February 2025

Services | February 20, 2025

6 strategies to boost B2B customer engagement in the digital age

25 min read - Customer engagement plays a vital role for businesses transitioning existing B2B customers to eCommerce sites. Without active engagement, there is a high chance that your customers will revert to their traditional buying behaviours, leading to wasted time and effort for both your business and theirs. This article outlines six actionable strategies to...

MxLDN: On Tap joins the Magento London meet-up this February!

3 min read - We are thrilled to announce that On Tap will be participating in the upcoming MxLDN: Magento London meet-up on February 26, 2025! MxLDN - the London meet-up for Magento & Adobe Commerce community is an event designed to gather like-minded members of the Magento/Adobe Commerce ecosystem. Held by Immersum & JH, these bi-monthly, free-entry...

The ultimate guide to B2B eCommerce customer journey

22 min read - As B2B enterprises transition to online platforms, they soon recognise the significance of accelerating customers’ entire digital journey. The end-to-end experience of B2B customers on eCommerce sites, in fact, strongly affects customer satisfaction and revenue generation. To efficiently turn one-time buyers into loyal customers, businesses need...