TEMPLESPA's website, delivered by On Tap, was honoured as a finalist for “Best B2C UX in eCommerce” at the eCommerce Awards 2025. This recognition highlights their significant transformation of the digital store, powered by a strategic platform upgrade focused on performance and user experience. Explore how On Tap helped TEMPLESPA achieve this transformation success with a powerful Hyvä solution!
The client: TEMPLESPA - a 25-year-old luxury British skincare brand
With over 25 years of experience in expertly curated British skincare, TEMPLESPA has established a strong reputation as a science-led, luxury skincare brand that combines premium ingredients with cutting-edge technology. This results in a range of exceptional products that fuses hyperactive ingredients, rich botanicals, and vitamins, all designed to deliver the luxurious experience of “a spa wherever you are” directly to the consumer.
To match this strong brand heritage and product quality, TEMPLESPA requires an eCommerce website that not only reflects its premium image but also delivers fast performance and streamlines the shopping experience.
The challenge: Overcoming traditional front-end roadblocks
Despite that, TEMPLESPA’s default Magento Luma-based front-end website struggled to provide the level of performance and user experience required for the brand.
The first glaring concern was the website's performance. Luma’s heavy reliance on JavaScript and complex frontend structure resulted in slow load times. This directly impacted user engagement and SEO rankings, limiting the brand's ability to retain customers on-site and attract new ones.
Furthermore, TEMPLESPA also faced challenges with the complexity of the development process. Efforts to customise and maintain the Luma-based theme were time-consuming and costly due to its bloated codebase. This issue significantly limits the brand’s ability to respond rapidly to market trends or customer demands on the webpage.
Mobile optimisation issues posed another challenge for both the brand and their customers. With a growing portion of customers browsing and purchasing on mobile devices, TEMPLESPA needed a website that delivered consistent performance across all devices. However, the current setup exhibited struggles with responsiveness on smaller screens, resulting in a fragmented user experience that negatively impacted mobile conversions.
Finally, Luma’s outdated architecture restricted the brand’s ability to seamlessly adopt modern design trends and features, resulting in a lack of flexibility. This limitation also hinders TEMPLESPA’s capacity to stay current with evolving visual styles and technologies, putting it at risk of falling behind competitors.
These challenges signalled the need for TEMPLESPA to change. To continue delivering a premium customer experience in line with its brand proposition, TEMPLESPA sought a more robust and flexible solution, which brought them to On Tap.
The solution: A faster, more flexible, and user-friendly eCommerce site with Hyvä
Understanding TEMPLESPA’s current demands and challenges, On Tap partnered closely with the business to transform their digital store. The primary objectives of this project were to improve website performance, enhance user experience, streamline development processes and ultimately boost conversion rates and customer satisfaction.
To address these goals, On Tap implemented the site with a custom Hyvä theme explicitly tailored for TEMPLESPA. Built on a lightweight and efficient architecture, Hyvä provided a fresh foundation to overcome the limitations of Luma. Key improvements included:
Website performance
One of the most significant improvements came from Hyvä’s reduced reliance on JavaScript and the use of Alpine.js, which together dramatically improved page load speeds. Core Web Vitals metrics were also optimised to ensure a seamless user experience on the site.
Development process
Beyond speed, the development process was also enhanced to provide greater flexibility for TEMPLESPA. Hyvä’s developer-friendly architecture enabled the company to implement custom features more quickly. Combined with the platform’s reduced code complexity, this transformation not only lowered ongoing maintenance costs but also significantly enhanced the site’s scalability.
Website design
Crucially, the implementation delivered an enhanced website appearance that truly reflected TEMPLESPA's refined quality. The Hyvä theme allowed for the creation of a clean, modern design tailored to the brand.
Customer experience
Hyvä also helps create an intuitive navigation system, complemented by a streamlined checkout process. These features collectively ensure a smooth online shopping experience for TEMPLESPA's customers.
Mobile usage
Addressing a critical previous pain point, the responsive nature of the Hyvä theme delivered robust mobile-first optimisation. This aims to speed up mobile performance across all devices.
The results: 18% mobile conversion surge in just 3 months
The strategic shift to a Hyvä-based frontend brought immediate and significant benefits to TEMPLESPA. Within just 3 months of launch, the brand saw a significant increase in conversion rates. Mobile-specific optimisation alone drove an impressive 18% increase in mobile conversions.
Along with the significant growth of conversion rates, the brand also saw more dramatic performance gains, with page load times improving by an impressive 65%. Core Web Vitals scores, including Largest Contentful Paint (LCP), Interaction to Next Paint (INP) and Cumulative Layout Shift (CLS), are also consistently exceeding Google’s recommended thresholds.
Furthermore, improved SEO rankings soon followed, with a significant increase in organic search traffic driven by faster site speed and Hyvä’s SEO-friendly architecture. These enhancements improved both search engine visibility and the quality of incoming traffic, attracting visitors with greater purchasing intent.
From an operational standpoint, the project achieved notable efficiencies, as the streamlined development process reduced implementation time by 40%. This resulted in lower Total Cost of Ownership (TCO) and a shorter time-to-market for new features. These changes allowed TEMPLESPA to respond more quickly to business needs and customer expectations while maintaining a premium digital experience.
Ultimately, these changes led to significantly improved customer satisfaction, with positive feedback highlighting the vastly enhanced shopping experience, particularly on mobile devices.
Reflecting on the collaboration with On Tap, the TEMPLESPA team expressed their enthusiasm:
Looking ahead: TEMPLESPA’s path to sustainable growth
Hyvä has proven to be a game-changer for Magento 2 merchants, offering a modern, lightweight, and efficient alternative to the traditional Luma front-end. With its streamlined, developer-friendly architecture, Hyvä simplifies customisation, significantly improves site speed, and elevates the user experience through modern, responsive design. By implementing Hyvä, TEMPLESPA is now equipped with a scalable and cost-effective eCommerce solution, positioning the brand for continued success in the competitive luxury skincare market.
As a Hyvä Silver Partner, On Tap is delighted to leverage deep expertise in modern Magento 2 development, particularly Hyvä solutions, to empower brands like TEMPLESPA. With Hyvä, our team ensures the platform will not only meet the demands of today’s online shoppers but also lay a strong foundation for sustainable growth. Explore our Hyvä Development Services and contact us today to schedule an expert consultation!