Background
TEMPLESPA, a luxury skincare and spa brand, approached On Tap to revamp their Magento 2 e-commerce platform. Their existing website, built with the default Magento Luma front-end, struggled to deliver the performance and user experience TEMPLESPA needed to meet their growth goals. With increasing competition in the luxury skincare market, it was critical to deliver an e-commerce platform that excelled in speed, usability, and scalability.
On Tap recommended transitioning from the Luma front-end to a Hyvä-based solution. Hyvä, a modern front-end framework for Magento 2, promised to address the limitations of Luma while significantly enhancing site performance and customer experience.
Objectives
- Improve Performance: Reduce page load times and increase overall website speed.
- Enhance User Experience: Create a seamless and intuitive shopping experience for TEMPLESPA’s customers.
- Boost Conversion Rates: Leverage Hyvä’s capabilities to drive higher engagement and sales.
- Streamline Development: Simplify front-end development processes to reduce long-term costs.
Challenges with Luma
TEMPLESPA’s existing Luma-based front-end presented several challenges:
- Performance Limitations: Luma’s heavy reliance on JavaScript and complex frontend architecture resulted in slow load times, negatively impacting user experience and SEO rankings.
- Development Complexity: Customising and maintaining a Luma-based theme was time-consuming and costly due to its bloated codebase.
- Mobile Optimisation Issues: With a significant portion of TEMPLESPA’s customers shopping on mobile devices, the site’s inconsistent performance on smaller screens hindered conversions.
- Lack of Flexibility: Luma’s outdated architecture made it difficult to implement modern design trends and features seamlessly.
The Hyvä Solution
On Tap implemented a custom Hyvä theme for TEMPLESPA, leveraging Hyvä’s lightweight and efficient architecture to overcome the limitations of Luma. Key features of the implementation included:
- Ultra-Fast Performance:
- Hyvä’s reduced JavaScript dependencies and use of Alpine.js significantly improved page load speeds.
- Core Web Vitals metrics, such as Largest Contentful Paint (LCP) and First Input Delay (FID), were optimised to deliver a smooth user experience.
- Streamlined Development:
- Hyvä’s developer-friendly approach enabled faster implementation of custom features.
- Reduced code complexity lowered ongoing maintenance costs and improved scalability.
- Enhanced User Experience:
- A clean, modern design tailored to TEMPLESPA’s brand identity was implemented with Hyvä.
- Intuitive navigation and streamlined checkout processes improved the overall shopping experience.
- Mobile-First Optimisation:
- The responsive Hyvä theme ensured consistent performance across all devices, enhancing mobile usability and increasing mobile conversion rates.
- SEO and Accessibility Improvements:
- Faster load times and improved Core Web Vitals directly contributed to higher search engine rankings.
- Hyvä’s accessibility features ensured that TEMPLESPA’s website was usable by a wider audience.
Results
The transition to a Hyvä-based front-end delivered significant benefits for TEMPLESPA:
- Performance Gains:
- Page load times improved by 65%.
- Core Web Vitals scores exceeded Google’s recommended thresholds.
- Higher Conversion Rates:
- Conversion rates increased within the first three months post-launch.
- Mobile conversions saw an increased uplift due to improved responsiveness and usability.
- Improved SEO Rankings:
- Organic search traffic grew due to enhanced site speed and SEO-friendly architecture.
- Reduced Development Overhead:
- The streamlined development process cut implementation time by 40%, reducing costs and enabling faster time-to-market for new features.
- Customer Satisfaction:
- Positive customer feedback highlighted the improved shopping experience, particularly on mobile devices.
Client Testimonial
"The decision to switch to a Hyvä front-end has been transformational for our business. On Tap’s expertise ensured a seamless transition, and the results speak for themselves. Our website is faster, more user-friendly, and delivering better results than ever before."— TEMPLESPA Team
Why Hyvä?
Hyvä has emerged as a game-changer for Magento 2 merchants, offering a modern, lightweight, and efficient alternative to the Luma front-end. Compared to Luma, Hyvä provides:
- Better Performance: With fewer JavaScript dependencies and faster rendering.
- Simpler Development: Cleaner code and easier customisation.
- Enhanced User Experience: Modern design capabilities and responsive layouts.
- Future-Proofing: A more sustainable solution with long-term cost savings.
Conclusion
On Tap’s Hyvä-based Magento 2 implementation has positioned TEMPLESPA for continued success in the competitive luxury skincare market. By combining cutting-edge technology with expert execution, On Tap delivered a solution that meets the demands of today’s e-commerce landscape while paving the way for future growth.
