37 min read - Shopify has officially launched its Summer 2025 Edition (Summer ’25 – Horizons) on 21 May, packed with over 150 new features and enhancements across every corner of the platform. This bi-annual “Editions” release delivers powerful new capabilities for both merchants and developers, making it easier to build creative storefronts...

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40 min read - The Hyvä theme addresses Magento’s long-standing front-end performance issues by significantly reducing page weight and improving load times. Built with Alpine.js and Tailwind CSS, it offers a modern, lean architecture that enhances user experience and developer productivity. This leads to improved performance, faster development, and simpler...

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41 min read - On Shopify, where customer acquisition costs are high and user expectations are even higher, faster site performance improves multiple metrics at once: Conversion rates go up because users are less likely to bounce or abandon carts. According to ...

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31 min read - Mobile commerce has become a dominant force in online shopping, reaching approximately 2.5 trillion U.S....

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3 min read - Getting traffic is only half the battle. If your Shopify store isn’t converting that traffic into revenue, you’re leaving significant growth on the table. That’s why we created this comprehensive 2026 CRO guide - to help you systematically improve conversion rates across your entire Shopify buying journey. Whether you’re...

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2 min read - Understanding how to drive customer adoption is key to the success of any product or service. To help businesses navigate this crucial phase, we’ve created a comprehensive eBook that explores proven strategies, common challenges, and actionable tips to boost adoption rates and foster long-term engagement....

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43 min read - Magento, one of the most powerful and flexible eCommerce platforms, requires developers with specialised expertise to unlock its full potential. This blog is designed to help business owners and managers navigate the hiring process efficiently. It outlines key qualifications to look for—including technical skills, certifications, coding expertise...

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30 min read - Partnering with a reliable Magento agency with proven expertise is a critical decision that influences your eCommerce performance, operational efficiency, and long-term growth. With thousands of agencies claiming Magento expertise, finding a partner that truly understands your business needs and can deliver measurable results requires careful evaluation...

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22 min read - Knowing how to check Magento version is essential for maintaining your store's security, compatibility, and performance. This guide covers multiple ways to perform a Magento version check when you don’t have back-end access, how to interpret the results, and helps you determine the most appropriate upgrade strategy—whether that involves...

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4 min read - At On Tap, we are dedicated to delivering first-class Magento solutions that drive eCommerce success for our clients. As part of this commitment, we are delighted to announce that On Tap has achieved Hyvä Silver Partner. This strategic partnership with Hyvä marks a significant milestone in our ongoing mission to innovate and...

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21 min read - Introduction: The Untapped Customer BaseA website accessibility audit can unlock a vast, underserved market of potential customers who currently struggle to use your e‑commerce site. In the UK, about 20-25% of the population has a disability...

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3 min read - On Tap is thrilled to announce that our representatives will be attending the Retail Technology Show 2025, taking place on April 2nd and 3rd at ExCeL London. This premier event is a hub for Europe’s most forward-thinking retailers and tech innovators, showcasing cutting-edge solutions that are shaping the future of retail. About the event...

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15 min read - Adobe Summit 2025, the world’s leading annual event for digital marketing and eCommerce, was held this year from March 18–20 at The Venetian Resort in Las Vegas. The event focused heavily on groundbreaking innovations within Adobe Commerce, including platform optimisation tools, enhanced cloud services, and AI-powered content creation. In...

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30 min read - Any business starting a Magento project must select between an outsourced Magento developer vs hiring developer in-house. Whichever option you decide, key factors you should consider to ensure project success include budget, project scope, requirements, and long-term maintenance. In this article, we’ll compare various aspects of both options to...

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11 min read - The Digital Markets, Competition and Consumers (DMCC) Act 2024 represents one of the most significant shifts in UK ecommerce regulation in decades. This legislation seeks to establish higher standards of transparency, fairness, and consumer protection, explicitly targeting practices like drip pricing. For ecommerce businesses, these changes are not...

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3 min read - On March 25th, 2025, the vibrant city of Paris will host the highly anticipated Meet Magento France event at the prestigious Étoile Business Centre. This gathering promises to be a pivotal moment for the Magento and Adobe Commerce community, offering a day filled with learning, networking, and exploration of the latest eCommerce innovations...

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33 min read - Magento eCommerce merchants often face the choice between hiring a development agency vs a freelance developer to build or customise functions for their online stores. It's a bit like choosing between a big restaurant and a personal chef - both can produce great outcomes, but work very differently. Before you decide, you should understand what...

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24 min read - Customer engagement plays a vital role for businesses transitioning existing B2B customers to eCommerce sites. Without active engagement, there is a high chance that your customers will revert to their traditional buying behaviours, leading to wasted time and effort for both your business and theirs. This article outlines six actionable strategies to...

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3 min read - We are thrilled to announce that On Tap will be participating in the upcoming MxLDN: Magento London meet-up on February 26, 2025! MxLDN - the London meet-up for Magento & Adobe Commerce community is an event designed to gather like-minded members of the Magento/Adobe Commerce ecosystem. Held by Immersum & JH, these bi-monthly, free-entry...

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20 min read - As B2B enterprises transition to online platforms, they soon recognise the significance of accelerating customers’ entire digital journey. The end-to-end experience of B2B customers on eCommerce sites, in fact, strongly affects customer satisfaction and revenue generation. To efficiently turn one-time buyers into loyal customers, businesses need...

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