Monthly Archives: July 2026

8 min read - Two pieces of research published on July 2 paint a detailed, and somewhat uncomfortable picture of how AI is fundamentally reshaping product and brand discovery. When read together, they form a clear directive for eCommerce merchants: the discovery landscape is shifting beneath your feet, and the brands that survive will be the ones that own their data...

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10 min read - Amazon's Prime Day just generated $26.4 billion in US online retail spend across four days in June, a 9.3% increase over last year, according to ...

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9 min read - If you have worked with Hyvä themes on Magento, you know the feeling. Your storefront looks crisp, your performance scores are stellar, and then someone adds a CMS block with Tailwind classes that do not exist in the compiled CSS. The page breaks, or worse, it silently renders wrong. On 29 June 2026...

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10 min read - Shopify dropped its Spring '26 Edition on 17 June, and with over 150 updates packed into a single release, it would be easy to lose the...

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11 min read - In a week where the eCommerce industry is still processing the surreal spectacle of Allbirds, once valued at $4 billion, completing its transformation into an AI infrastructure company called Smartbird, Reformation has filed for an IPO that tells the exact opposite story. And it might be the most important narrative correction the direct-to-consumer...

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11 min read - Walmart agreed on 24 June 2026 to acquire connected TV (CTV) advertising platform Vibe.co, reportedly for $1.4 billion, in a deal that underscores just how aggressively major retailers are investing in their advertising businesses. Coming just two years after Walmart's $2.3 billion acquisition of TV maker Vizio, this deal represents a strategic doubling-down...

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10 min read - On 17 June 2026, Shopify quietly shipped one of those platform improvements that will not make headlines but will save thousands of hours across its merchant ecosystem: bulk queries now execute up to four times faster for exporting large datasets. For any Shopify merchant or agency running data-intensive operations, including product catalogue syncs...

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9 min read - A new study by SEO researcher Lily Ray has exposed a troubling dynamic in Google's AI Overviews that every eCommerce brand needs to understand: Google is citing brands' own "best of" listicles as sources, but recommending competing products 69% of the time. Combine this with fresh Pew Research data showing 60% of Americans now read AI summaries in search...

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