30 min read - Any business starting a Magento project must select between an outsourced Magento developer vs hiring developer in-house. Whichever option you decide, key factors you should consider to ensure project success include budget, project scope, requirements, and long-term maintenance. In this article, we’ll compare various aspects of both options to...

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11 min read - The Digital Markets, Competition and Consumers (DMCC) Act 2024 represents one of the most significant shifts in UK ecommerce regulation in decades. This legislation seeks to establish higher standards of transparency, fairness, and consumer protection, explicitly targeting practices like drip pricing. For ecommerce businesses, these changes are not...

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3 min read - On March 25th, 2025, the vibrant city of Paris will host the highly anticipated Meet Magento France event at the prestigious Étoile Business Centre. This gathering promises to be a pivotal moment for the Magento and Adobe Commerce community, offering a day filled with learning, networking, and exploration of the latest eCommerce innovations...

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33 min read - Magento eCommerce merchants often face the choice between hiring a development agency vs a freelance developer to build or customise functions for their online stores. It's a bit like choosing between a big restaurant and a personal chef - both can produce great outcomes, but work very differently. Before you decide, you should understand what...

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24 min read - Customer engagement plays a vital role for businesses transitioning existing B2B customers to eCommerce sites. Without active engagement, there is a high chance that your customers will revert to their traditional buying behaviours, leading to wasted time and effort for both your business and theirs. This article outlines six actionable strategies to...

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3 min read - We are thrilled to announce that On Tap will be participating in the upcoming MxLDN: Magento London meet-up on February 26, 2025! MxLDN - the London meet-up for Magento & Adobe Commerce community is an event designed to gather like-minded members of the Magento/Adobe Commerce ecosystem. Held by Immersum & JH, these bi-monthly, free-entry...

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20 min read - As B2B enterprises transition to online platforms, they soon recognise the significance of accelerating customers’ entire digital journey. The end-to-end experience of B2B customers on eCommerce sites, in fact, strongly affects customer satisfaction and revenue generation. To efficiently turn one-time buyers into loyal customers, businesses need...

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24 min read - Sales and marketing in B2B eCommerce, coupled with the quality of the product or service itself, have proved their value in acquiring customers. However, to foster lasting customer relationships, B2B eCommerce customer success must become a strategic priority. Recent research from ...

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20 min read - Customer buying behaviour has undergone a dramatic shift, even enterprise clients are switching from traditional brick-and-mortar shopping to the digital realm. A recent ...

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20 min read - Traditional B2B sales and marketing models are gradually trending downward in the competitive eCommerce landscape. According to ...

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4 min read - Web Summit, the globe’s top-notch tech conference, will be held in Lisbon, Portugal from November 11th to 14th, 2024. On Tap will also join this dynamic event to exchange insights and expertise with tech enthusiasts of various industries and niches.Web Summit...

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4 min read - We are excited to announce that On Tap will be joining BSS Commerce and Magestore in our upcoming webinar, ...

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5 min read - E-commerce businesses regularly face fluctuating demand—holiday seasons, sales, and other promotions can mean that traffic to e-commerce applications goes up and down dramatically. Especially for smaller e-commerce businesses, the changing demand can be difficult to manage, as businesses want enough cloud resources to be able to serve their customers...

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2 min read - We're exhibiting at IRX & eDX this year and we’d love to meet you there! IRX & eDX takes place on 22 & 23 May 2024 at the NEC, Birmingham and we will be showcasing our ...

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3 min read - We have got some huge news to share about AuditIQ. Subscribers will soon have the ability to perform...

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5 min read - As an eCommerce agency, you understand the significance of Black Friday and Cyber Monday (BFCM). These high-stakes shopping events can make or break your clients' revenue for the year. To ensure your clients' eCommerce websites perform flawlessly during this crucial period, you need a robust tool in your arsenal. Enter AuditIQ, the technical powerhouse...

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9 min read - Constructing your own Shopify store or even engaging an in-house developer to tackle more complex features can be a viable strategy. However, there are certain critical services where the expertise and specialized knowledge of an agency can make a significant difference. Entrusting these specific tasks to a ...

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8 min read - Is your Shopify store in need of more motivated, high-performing employees? Are sales and Customer Service areas in need of improvement? If you responded affirmatively to any of these queries, continue reading. This article is for all of the store owners and eCommerce PMs who are looking for a better way to increase their revenue. Sometimes...

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