Shopify Plus stores earning millions: Real examples and what you can learn

Shopify Plus has become a standout platform for enterprise-grade brands seeking to scale seamlessly, especially by unlocking new opportunities in B2B, while maintaining performance and flexibility for their website. According to Store Leads, approximately 26,553 distinct merchants are running Shopify Plus, highlighting its widespread adoption among brands. In this post, we’ll explore a list of 20 Shopify Plus brands across dynamic industries that have successfully enhanced their customers' online experience and boosted conversions. This list of Shopify Plus stores features leading brands that rely on the platform’s advanced functionality, scalability, and B2B capabilities to support complex business needs and high-growth strategies

Shopify Plus stores span various industries, with each brand leveraging the platform’s unique capabilities. Each store adopts its own optimisation strategy, transforming its website into a visually stunning, highly functional, and user-friendly online store to make the most of Shopify Plus. To understand how these strategies are applied in real-world scenarios, let’s explore standout Shopify Plus examples from various sectors, including fashion, sports, beauty, F&B, home & pet, automotive and B2B.

Top fashion & apparel stores using Shopify Plus

This is one of the most dynamic and competitive industries, where having a standout website is essential to rise above the noise. Let’s see how Shopify Plus empowers this brand to differentiate itself and thrive in a fast-paced environment.

Bombas

Bombas is a U.S.-based apparel brand renowned for its comfort-focused products and strong social mission. Founded in 2013, the company has always been committed to donating an item for every purchase, inspired by the need for socks in homeless shelters.

What makes Bombas an excellent example of a Shopify Plus store is its use of UX design and eCommerce features, including:

• Straightforward, needs-based product categories: Bombas enhances the shopping experience by organising its products by specific needs and preferences. Shoppers can easily browse through curated categories like “Warm Wool,” “Workout Ready,” and “Travel Essentials” right from the homepage, making it simple to find exactly what fits their lifestyle.

• Convenience “Build Your Custom Pack” feature: Powered by Shopify app’s ability to create bundle discounts, customers can select four or more individual socks and automatically receive a 5% discount. All the items in the discount collection are shown on this feature page.

By streamlining the browsing experience and making it easier for customers to find products with intent, Bombas improved product discovery and efficiency. Simplified upselling encouraged shoppers to add more items to unlock discounts, resulting in a higher average order value (AOV). 

By leveraging the power of Shopify Plus, Bombas has unlocked even greater success:

• $108,000 in annual savings on platform costs
• $17.2 million in sales in its first year on the platform

SANJO

Originally part of the Companhia Industrial de Chapelaria, a hat manufacturer, SANJO transitioned to footwear production as hat demand declined. Nowadays, the company has become renowned for its vulcanised rubber soles and canvas uppers. 

With a forward-thinking approach in execution, SANJO demonstrates its innovation through the website:

• Carbon-neutral shopping experience: SANJO integrates ZeroPact, a Shopify app that calculates each product's carbon footprint (in kg CO2e) directly on the product page. This estimation is based on detailed data, including materials, production processes, and transportation methods. Notably, customers can offset the carbon emissions of their purchases through a feature called “Compensate my order’s CO2 emissions” on their checkout page. The collected contributions are invested in a certified environmental project.

• Simplified payments: SANJO has optimised its multi-gateway payment process by utilising customisable checkout features. Notability is the integration of Google Pay and Apple Pay for added convenience. With these payment options, customers can store their payment information for faster future purchases. Buyers can also opt for "Buy Now, Pay Later," enjoying greater flexibility at checkout. For domestic customers in Portugal, MB WAY e Multibanco provides secure, ATM-based payment alternatives. Collectively, these enhancements demonstrate SANJO’s commitment to delivering a frictionless, customer-centric checkout experience.

By implementing these strategies, SANJO has significantly enhanced its brand credibility by demonstrating environmental responsibility, effectively attracting eco-conscious customers. Moreover, the smooth integration of Google Pay and Apple Pay has resulted in a 25% boost in conversion rates.

Princess Polly

Originating from Australia with a significant presence in the U.S., Princess Polly has quickly become a favourite online fashion brand, known for its trendy, affordable clothing and accessories, catering primarily to young women aged 18-35.

Known for keeping up with the latest trends, the brand places a strong emphasis on providing an exceptional customer experience with:

• Related product showcase: On product pages, Princess Polly displays sections called “Complete the Look” and “Similar Styles” to suggest more items for customers. These sections highlight visually similar items or complementary pieces that help shoppers create a complete outfit.

• Convenience returns & exchanges options: Princess Polly offers a range of flexible return and exchange options, including returns for refunds, exchanges for gift cards, and instant refunds via Refundid, a third-party provider available to customers in Australia and the US.

Princess Polly has reaped substantial benefits from these features. By recommending products tailored to customer interests, the brand has strengthened its cross-sell and upsell efforts, leading to a higher average order value (AOV). After migrating to Shopify Plus and partnering with a Shopify Plus Technology Partner, faster refunds and exchanges have significantly reduced customer frustration, creating a smoother and more seamless shopping experience. Additionally, the instant exchange functionality has driven:

• A 55% year-over-year decrease in out-of-stock rates
• An average upsell increase of $1.23 per return

Leading sport brands utilising Shopify Plus

Sports brands, including equipment and sportswear, require a comprehensive and engaging website. It not only ensures a smooth and engaging user experience but also plays a crucial role in effectively presenting product specifications and technical details to support informed purchasing decisions. Below are some Shopify Plus stores from this industry that you can learn from.

Pullup & Dip

Pullup & Dip is a German-based startup founded in 2016. It specialises in high-quality callisthenics equipment designed for flexible, gym-independent training. As a forerunner in high-quality training equipment, this brand has built a reputation far beyond its borders.

Known for delivering top-tier products to fitness enthusiasts, the company uses advanced functions to enhance their customer experience on the website:

• Comprehensive product pages: Each product page is meticulously designed to include extensive details such as suitable usage environments, technical specifications, product benefits, warranty coverage and conditions, as well as instructional videos. This level of detail is essential given the specialised nature of sports equipment.

• Detailed reviews by customers: By leveraging the Trustpilot Reviews app on Shopify, the brand highlights authentic customer reviews, complete with ratings and comments, helping customers have a more comprehensive look at the products.

Thorough product descriptions can ensure customers are well-informed before making a purchase, thus reducing uncertainty and lowering potential return rates. Shoppers can also benefit from valuable insights through authentic reviews, fostering trust and confidence in buying decisions.

As they migrated to Shopify Plus, the brand has witnessed:

• A 349% increase in conversion rate
• A 50% decrease in bounce rate
• A 48% growth in sales

All4cycling

All4cycling is a leading European online retailer specialising in high-quality cycling gear and accessories. Founded with a passion for cycling, the brand offers a wide range of products designed to meet the needs of both amateur and professional cyclists. Known for its extensive product selection and expert customer service, All4cycling has earned a strong reputation across multiple countries.

To further enhance customer satisfaction, All4cycling elevates the shopping experience on their website by leveraging advanced Shopify Plus functionality:

• International market expansion: With Shopify Plus, All4cycling efficiently serves multiple territories by supporting local currencies, adjusting prices and product availability for each country, and customising the website’s design to align with local market preferences. Visitors can select their precise country and preferred language, and the site automatically adapts all content accordingly.

• Payment option visibility: Shopify Functions has enabled All4cycling to boost shipping accuracy and agility. This functionality also allows dynamic customisation of payment options displayed to customers based on their profile or location, offering multiple payment methods that increase flexibility and reduce friction during checkout.

Since migrating to Shopify Plus and implementing these features, All4cycling has seen significant growth in key performance metrics: 

• A 35% rise in turnover rate
• A 25% increase in online traffic to the site
• A 40% boost in conversion rate

These results reflect the brand’s strengthened ability to deliver a tailored, efficient, and engaging shopping experience to customers across diverse markets.

Toby’s Sports

Toby’s Sports is the Philippines’ largest and most established multi-brand sports retailer, serving Filipino athletes and fitness enthusiasts since 1978. With over 45 years of experience, the brand has become synonymous with quality, variety, and accessibility in the sports retail industry

With Shopify Plus, the brand has successfully delivered a seamless, high-performance shopping experience:

• Seamless omnichannel integration: Toby’s Sports has unified its online and physical store operations to deliver a seamless omnichannel shopping experience featuring click-and-collect services. Customers can browse and purchase products online, then conveniently pick them up in-store, with real-time inventory visibility enhancing product availability and boosting customer confidence.

• Enhanced checkout experience: The customisation capabilities of Shopify Plus enabled Toby’s Sports to incorporate a variety of local payment methods, such as mobile wallets, bank transfers, and buy-now-pay-later solutions. This adaptability aligns with the payment preferences of Filipino customers, making the checkout process smoother and more convenient.

Thanks to their commitment to providing a seamless shopping experience that combines the ease of eCommerce with the comfort of in-store retail, the store has experienced:

• A 13.5x increase in sales
• A 101% improvement in profitability
• A 50% increase in conversion rates

Top-tier Shopify Plus stores in the cosmetics industry

Beauty and personal care is another industry that greatly benefits from an attractive, high-performing website, driven by consumers' strong demand for aesthetic appeal and seamless shopping experiences. Shopify Plus also excel in this space, offering tailored features that cater specifically to the needs of beauty brands.

SWATI Cosmetics

SWATI Cosmetics is a Swedish-Indian brand specialising in natural-looking colored contact lenses. With a strong focus on inclusivity and authenticity, SWATI has garnered a global customer base, offering a range of lenses that cater to diverse eye colours and preferences.

SWATI has expanded its customer experience with:

• Localised content: SWATI has optimised its localisation approach by automating currency conversions, enabling customers from 119 countries to browse and complete purchases in their local currency. This seamless process reduces barriers to international shopping and enhances the personalised experience for buyers worldwide.

• Interactive “Lens Quiz” feature: A major standout on the site is the “Lens Quiz,” which guides shoppers to the ideal product based on personal style, eye colour, and preference. This functionality is especially valuable for SWATI, whose diverse product portfolio includes various lens types tailored to varying customer needs and style preferences.

By migrating their shopfront to Shopify Plus and adopting these strategies, the brand has gained the following benefits:

• 45% revenue increase in key markets
• 30% lower customer acquisition costs
• Delivered a more personalised experience by reducing search time.

SKIN FIRST

SKIN FIRST is an Italian skincare brand rooted in science and dedicated to creating high-performance cosmetic products. With a strong D2C presence and rapid growth in Europe, the brand focuses on delivering a user-friendly and education-driven experience.

The brand has built a smooth customer journey on the website through:

• Tailored navigation menu: SKIN FIRST helps customers navigate its product offerings effortlessly by aligning them with each step of a complete skincare routine, diverse needs or a product’s functional substance. From the navigation menu, customers can find key product types with their functions (anti-ageing, anti-acne, etc.), functional ingredients (AHA, BHA, etc.), and recommended usage time (day, night, or daily). This structured approach not only simplifies the shopping experience but also acts as an educational guide for new users looking to build an effective skincare product.

• Dedicated academy site: To deepen customer understanding, SKIN FIRST has developed an academy site featuring a “Skin Quiz” for those unsure of their skin type. After providing emails, customers can find a comprehensive guide to building a routine with suitable products and a 30% discount code. This is an effective way for SKIN FIRST to generate new leads. Additionally, the site offers in-depth skincare guides to help users make more informed decisions. These interactive and content-rich pages allow the brand to deliver all essential information seamlessly on a single page.

Extensive product information is among the most essential things for eCommerce business, especially for ones selling skincare products. Therefore, the strategies SKINCARE FIRST implemented ensure customers receive all the necessary details to avoid purchasing products that may not suit their skin type, routine, or could trigger allergies. This approach has also reinforced the brand’s reputation as a knowledgeable skincare expert.

Beyond comprehensive product education, SKIN FIRST leverages Shopify Plus’s advanced capabilities. After just one year on Shopify Plus, the brand has achieved impressive results:

• Revenue increased from 3 to 5 million euros, a 66% growth
• Organic traffic rose by 24% in the first year
• Key performance indicators show a 12% increase in conversion rate during the first 12 months

Only Curls

Only Curls is a London-based haircare brand dedicated to helping individuals embrace their natural curls through high-quality, curly girl-approved products and personalised. 

As the online store is one of their key sales channels, Only Curls has implemented advanced features to deliver a seamless shopping experience, including:

• Exit intent pop-up: Only Curls uses an exit-intent email collection pop-up that captures visitors’ attention just as they are about to leave the site, encouraging them to subscribe for stock alerts and personalised updates. This pop-up helps grow the subscriber list and connects directly to automated email notifications. With products frequently selling out, Only Curls relies on the Shopify Plus Certified app Klaviyo to promptly notify customers when new stock arrives.

• Efficient “Build Your Bundle” feature: Customers can save up to 15% when bundling items through the “Build Your Bundle” option. This feature automatically applies discounts at checkout, encouraging larger purchases while enhancing convenience. When checking out, they also suggest a mini size with “Try Something New, Add a Mini” of their product for cross-selling efforts.

By implementing strategic website enhancements—including an exit-intent pop-up to grow their subscriber list and refined upsell/cross-sell tactics that boosted customer satisfaction and perceived value—the brand achieved remarkable growth after migrating to Shopify Plus. Key results include:

• 180% increase in sales
• 154% increase in total orders
• 19% higher conversion rate
• 10% increase in average order value

Shopify Plus food & beverage store examples

Food and beverage is a dynamic industry with endless opportunities for brands to make their mark. Each adopts a different website style to suit its unique needs. Here are some Shopify Plus examples to help you gain valuable inspirations.

Nissin Foods

Founded in 1958, Nissin Foods is a trailblazer in the food industry. It is best known for inventing the world’s first instant ramen, Chicken Ramen, and revolutionising convenience food with Cup Noodles. 

With this website, Nissin Foods demonstrates how legacy brands can modernise their digital experience:

• Convenience subscription plan: Nissin Food places the subscription plan right on the menu and the homepage, making it easy to access. Customers can choose between one-time or recurring deliveries, with discounts on both the product and shipping. The subscription program allows flexibility in quantity and delivery cycles (once a week, every two weeks, once a month, every two months, or every three months). These options can be changed depending on the product, but overall, they provide customers with plenty of choices.

• Intelligent allergen-friendly search: As a food brand, Nissin Foods has built a dedicated ingredient filter to list all ingredients used on its website. Customers can click on any ingredient to see which products contain and which do not. The purpose of this site is to ensure that customers don’t accidentally choose products containing ingredients they’re allergic to.

These website strategies enhance customer retention by offering a subscription plan that saves time on re-orders with pre-saved shipping details, while also empowering customers to make safer, more informed purchase decisions.

As the business migrated to Shopify Plus and has fully leveraged its power, they experienced impressive growth, with:

• 151% increase in online store sessions
• 154% increase in repeat visitor numbers

Wine Insiders

Established in 1982, Wine Insiders is a D2C online wine retailer. Since its establishment, the brand has delivered over 50 million bottles of different types of wine to customers across the United States and other countries.

Using Shopify has helped Wine Insiders to create a standout website equipped with the specialised tools needed for a wine retailer like them:

• Exclusive discounts and incentives: Wine Insiders offers tailored subscription plans on their website, featuring exclusive discounts of 10% for every subscribe & save shipment. Additionally, they run a referral program where customers can refer a friend, giving the friend $25 off their first purchase of $50 or more, while the referrer also receives a $25 coupon. 

• Tax and compliance management: As a wine retailer, Wine Insiders utilizes DRINKS ASSURE, a trusted app available on the Shopify App Store, to manage real-time tax calculations and compliance seamlessly within the native Shopify checkout experience. This solution provides hundreds of automatically updated compliance rules, capturing all applicable taxes and fees such as excise, alcohol, and container redemption fees, ensuring full regulatory adherence across different states.

By leveraging these strategies alongside Shopify Plus capabilities, the brand has experienced significant growth, including increased customer retention and loyalty through an automated subscription and referral program. Additionally, the brand has strengthened credibility and boosted customer trust by providing a comprehensive compliance policy. 

As a result, the brand has gained:

• 73% increase in conversion rate
• 15% rise in average order value (AOV)
• 22% growth in repurchase rate

Kamakura Beniya

Founded in 1954, Kamakura Beniya is a heritage Japanese confectionery brand celebrated for its signature walnut-based baked goods, especially the beloved “Kurumikko.” Despite its traditional roots, the brand has successfully modernised its online experience to resonate with today’s digital consumers.

Kamakura Beniya has created a premium, customer-centric shopping journey with Shopify:

• Immersive homepage hero section: The homepage opens with a high-quality video showcasing the artisanal production process in the above-the-fold section. This fresh, visually rich approach defies the expectations of an older brand and positions it as trend-forward. This is also a very effective way to capture customer attention right from the first visit.

• Convenience e-gift function: With the nature of its products often purchased as gifts, the brand has integrated AnyGift, a Shopify app. This e-gift feature allows customers to send gifts without knowing the recipient’s address. The app will send a URL via Line or email, and recipients can then enter their address for delivery.

The brand has received substantial benefits from this website experience:

• Positioned Kamakura Beniya as a dynamic brand while still highlighting its strong craftsmanship. It also boosts customer engagement and encourages visitors to stay on the website longer.
• Made spontaneous gifting easier, encouraging spontaneous purchases and widening the brand’s audience.

After switching to Shopify Plus, Kamakura Beniya has received strong growth results:

• Online shop sales grew by 120% compared to the previous year.
• Online shop visitors increased by 190%.
• Customer complaints related to payments decreased by over 90%.

Top-notch Shopify Plus store examples for home & pet

The Home and Pet industry requires user-friendly and visually appealing websites to cater to a wide range of customers. Below are some great examples of successful Shopify Plus store in this industry.

Transformer Table

Founded by seven friends in Canada, Transformer Table creates innovative, modular furniture tailored for compact living. Focusing on function, flexibility, and style, their products are engineered to fit evolving lifestyles in small spaces.

With Shopify, this brand showcases how dynamic visual storytelling and global-ready infrastructure can dramatically elevate the customer experience: 

• Interactive homepage: With products that can transform in size based on user needs, the homepage features engaging videos and GIFs, creating a high-tech, interactive experience. Product types and material options are clearly visualised with high-quality images, making it easier for customers to explore and make informed decisions.

• Localised content: The brand effectively meets global demand on product pages with Shopify’s international sales tools. The Translate & Adapt app of Shopify Plus enables multilingual content. At the same time, the built-in currency converter enhances the global shopping experience, allowing customers to view and pay in their local currencies with prices automatically adjusted by real-time exchange rates.

Transformer Table has gained impressive benefits with this upgrade:

• Increased product interaction on the homepage.
• Created a seamless global shopping journey, ensuring international customers feel supported and understood throughout the buying process.

Impact Dog Crates

Impact Dog Crates is a family-run business that produces heavy-duty aluminium dog crates built to withstand even the most determined escape artists. Trusted by pet owners, trainers, and government agencies, the brand is dedicated to security, durability, and innovation.

This brand is an excellent example of how brands can build a seamless experience on the website:

• Helpful product comparisons: The brand offers a “Compare Our Crates” page that allows shoppers to evaluate crate options based on key factors such as security, mobility, escape-proof design, weight, breed size compatibility, colour, setup time, and whether tools are required. A crate quiz is also available via the website’s chat box to help customers find the perfect match for their pet.

• Detailed product information: The brand offers a comprehensive product page featuring a 360° product view, close-up product videos, sizing guidelines based on dog size, recommended breeds, and warranty details. Additionally, cross-selling is supported through a “frequently bought together” section, with multi-crate discounts automatically applied at checkout.

The brand has achieved swift benefits with this change:

• Reduced customer anxiety by providing all the necessary information to help them choose the right product for their needs.
• Streamlined the purchase journey by offering rich content and dynamic offers, creating a frictionless shopping experience that led to faster conversions.

As the business leverages Shopify Plus’ Managed Markets, they have achieved considerable results:

• 164% increase in global sales
• 77% growth in global conversions
• 99% increase in conversions in Canada

FUNNYFUZZY

Founded in 2021, FUNNYFUZZY is a global pet lifestyle brand that designs playful, functional products for pets and their owners across 150+ countries. The brand is built around joyful moments between humans and furry friends, from cosy beds to creative accessories.

FUNNYFUZZY has leveraged Shopify to deliver a smooth, delightful customer journey: 

• Convenience discounts based on customer group: FUNNYFUZZY offers exclusive discounts for students and recent graduates through Beans iD Verification, a Shopify app. This allows the brand to efficiently manage and launch gated offers for different consumer segments within minutes, making it easier to target specific customer groups.
• Interactive engagement page: The “Dog MBTI” quiz site adds a playful and personalised touch. Based on the 16 personalities, customers can discover which “MBTI” their dog matches. The brand then suggests suitable products accordingly. This gamified feature increases user engagement and encourages social sharing.

FUNNYFUZZY has gained great benefits through this website, such as:

• Strengthen customer acquisition as tailored discounts make customers feel valued and incentivise immediate purchases.
• Boosted time-on-site and return visits with interactive site. This also helps social shareability as users could share results on social media, organically expanding brand reach.

Furthermore, by opting for Shopify Plus plan, the brand has achieved outstanding results with this website:

• 230% increase in sales
• 146% increase in repeat purchases
• 30% increase in average order value

Outstanding automotive & transportation stores on the Shopify Plus plan

Shopify Plus stores don’t just focus on an attractive design; they also excel in functional interfaces, as seen in industries like automotive and transportation. Below are some websites you can refer to for inspiration.

UroTuning

UroTuning is a leading retailer specialising in high-quality automotive parts and accessories for European car enthusiasts. Their platform is a go-to destination for customers looking to enhance their vehicles, offering everything from performance parts to aesthetic upgrades.

By enhancing customer experience and streamlining the shopping process, they’ve created a more efficient, user-friendly site:

• Easy-to-find deals & sales: Deals and sales are prominently featured on the homepage, making it easy for customers to spot ongoing promotions. When users click through to the dedicated deals page, campaigns are organised by brand.

• Reliable shipping with built-in protection: Given the high-value nature of its automotive products, the brand prioritises secure and trustworthy shipping. By integrating Route, a licensed protection and tracking app for Shopify, the brand ensures comprehensive shipment coverage, real-time tracking, and quick resolution of delivery issues.

With this friendly website, UroTuning has gained the following benefits:

• Effective sales and marketing campaigns by making seasonal or limited-time offers more visible and actionable.
• Enhanced brand transparency by providing all information needed throughout the delivery journey, hence increasing customer trust and customer satisfaction

Shock Surplus

Shock Surplus is a retailer of suspension-specific products, shocks, struts, coilovers, and other ride control products in the United States. They specialised in performance products for passenger cars, track vehicles, off-road trucks, 4x4 rigs, and everything in between.

With Shopify, the brand has built a well-structured website that meets business and customer needs, which include:

• Comprehensive buyer’s guide: Recognising the need for better education in the automotive industry, Shock Surplus prioritised creating an informative guide site to fill the knowledge gap often left by manufacturers. Their dedicated guide site helps users confidently navigate options, especially those unfamiliar with suspension products. By selecting their car and preferred brand, customers receive tailored product recommendations with overviews, pricing, pros and cons, and key product insights.

• Convenience “Select Your Vehicle” function: Shock Surplus implements a “Select Your Vehicle” interface prominently on its homepage, enabling customers to specify their vehicle’s year, make, model, and drive type to identify compatible products. Catering to knowledgeable users, this feature also offers advanced filtering by product collection, lift specification, position, and brand for a more granular and efficient browsing experience.

Shock Surplus has experienced positive results through this website:

• Strengthened its position as a trusted industry resource, leading to increased customer engagement.
• Saved customers' time by guiding them directly to the products they needed.

Business-to-business Shopify Plus store examples

One key feature of the Shopify Plus plan is its robust B2B functionality, making it an essential choice for large enterprises. If you operate a B2B store or are planning to expand to B2B, explore how these businesses successfully leverage Shopify Plus’s B2B capabilities to enhance their operations.

Dermalogica

Dermalogica Canada is a leading education-driven skincare brand that offers high-performance, science-backed products for skincare professionals and their clients. With a dual focus on professional and consumer markets, the brand delivers tailored solutions for in-clinic and at-home skincare.

Dermalogica demonstrates how B2B and B2C can coexist seamlessly on the same platform. The dedicated “For Professionals” section allows skincare therapists to open business accounts and access exclusive professional perks. Shopify Plus’s business account capabilities power this B2B experience. In this section, the brand offers:

• Perks Programs: Dermalogica launched a Perks Program that offers personalised pricing and special deals for professional partners.
• Affiliate Program: The brand enables businesses to earn 30% commission on purchases made through custom referral links shared with their customers.

The results reported by Shopify are highly favourable for brand growth.:

• 3x increase in reorder frequency due to the new store’s ease-of-use.
• 23% increase in conversion rate due to how flexible and customisable the platform is, enabling the brand to beautifully and clearly merchandise products on the back end, while allowing customers to easily find what they’re looking for on the front end.

Brooklinen

Founded in 2014 by Rich and Vicki Fulop, Brooklinen started as a bootstrap operation fueled by a highly successful Kickstarter campaign. The brand was built on the idea of offering luxurious bed sheets at affordable prices.

Brooklinen smartly extended its business beyond D2C by creating a dedicated B2B site, tapping into new revenue streams while retaining its premium experience. The brand caters to two primary professional audiences:

• Trade professionals: Designers, decorators, and interior experts
• Hospitality clients: Hotel owners, rental properties, spas, and hospitality businesses

With the B2B function of Shopify Plus, Brooklinen has been able to:

• Provide exclusive discounts and custom product assortments tailored to each partner segment
• Manage pricing tiers and bulk orders with ease

The result of Brooklinen, as reported by Shopify, showed that all their efforts paid off.

• Able to spend 80% of time working with customers as Shopify Plus helps them to automate back office tasks so that they can spend more time on strategic activities.
• Unlock self-serve for customers to manage accounts and orders.
• Offers the same intuitive, branded buying experience for B2B customers as D2C buyers.

Dalfilo

Dalfilo is an Italian brand known for its handcrafted home textiles, especially premium-quality bed linens. With roots in one of Italy’s most textile-rich regions, the brand brings the luxury and craftsmanship of Italian-made linens into the homes of everyday consumers.

After upgrading to Shopify Plus, Dalfilo successfully streamlined its operations by uniting D2C and B2B under one digital ecosystem. With the dedicated Business site, the brand can:

• Offer personalised pricing for each business customer, including discount rates based on quantity tiers
• Enable bulk ordering tailored to specific client needs

By leveraging Shopify Plus and its powerful B2B features, the brand benefits from seamless integration with ERP and CRM systems, scalable infrastructure to handle high order volumes, and a unified commerce ecosystem. These capabilities enable efficient management of complex pricing, customer segmentation, and wholesale workflows, empowering the brand to deliver a tailored and reliable experience to its B2B clients while supporting rapid expansion.

The results are outstanding and mark impressive growth of Dalfilo:

• 10x growth in 4 years
• 110,000 customers served across Europe in 4 years

Note: All of the above statistics are sourced from real-world case studies published by Shopify.

Impacts of using Shopify Plus on the stores’ expansion

The above store examples are major players in their industries, requiring an eCommerce platform that supports extensive scalability, advanced functionality, especially B2B-specific and management functions. That’s why they chose Shopify Plus as their solution for sustainable eCommerce growth. By leveraging Shopify Plus, these businesses benefit from enhanced features, advanced management tools, and the ability to scale seamlessly to meet increasing demands.

• Enhanced functions for enterprise-grade business: Shopify Plus offers a wide range of advanced features that go beyond the standard Shopify platform. This includes highly customisable checkout experiences tailored to specific business needs, such as adding custom fields for B2B transactions or enabling multi-currency and buy-now-pay-later payment options. The platform also supports powerful APIs and Shopify Scripts, allowing businesses to create personalised promotions, automate complex workflows with Shopify Flow, and integrate seamlessly with ERP, CRM, and other third-party systems.
• Advanced business management tools: Shopify Plus provides robust management tools designed to streamline operations for large and complex businesses. The centralised Organisation settings dashboard allows companies to manage multiple stores from a single interface, including user permissions, billing, and store performance tracking. Unlimited staff accounts with granular access controls ensure that teams can collaborate effectively without compromising security. Additionally, detailed analytics and customizable reports offer deep insights into sales trends, customer behaviour, and marketing effectiveness, empowering businesses to make data-driven decisions that optimise growth and profitability.
• Scalability for global growth: Built to support high-volume merchants, Shopify Plus scales effortlessly to accommodate sudden traffic spikes, expanding product catalogues, and international growth. Features like multi-store management enable businesses to operate up to 9 additional storefronts for localised shopping experiences across different regions or brands. The platform’s infrastructure ensures reliable performance even during peak sales events, while automation tools reduce manual workload, allowing companies to focus on strategic growth. Similar to the Basic and Advanced plans, Shopify Plus also supports headless commerce architectures but offers exclusive API access and endpoints with up to 500% higher API call limits, enabling greater flexibility and scalability for complex storefronts. Hence, this is an ideal solution for enterprises looking to expand globally and adapt quickly to market changes.

For more information about Shopify Plus stores' benefits, please refer to this blog: Shopify Plus benefits and key features - Is it worth the investment?

Conclusion

In conclusion, these Shopify Plus stores have offered valuable lessons your business can learn from to fully leverage the platform. This can involve creating a more engaging user experience, enabling powerful customisations, or integrating multiple payment options to support customer growth. Combined with the scalability and reliability of Shopify Plus, this platform is ideally built to help high-growth, enterprise-level businesses maximise eCommerce capabilities.

If you’re still wondering how to make the most of Shopify Plus or want to leverage its capabilities to expand into the B2B sector, On Tap is delighted to help you! With over 19 years of experience, On Tap offers strategic consulting and end-to-end technical implementation for Shopify Plus to help your business build a high-performing eCommerce site. Check out our Shopify Plus solution and let’s get in touch today!