9 min read - For over two decades, the World Trade Organization (WTO) maintained a moratorium that kept tariffs away from "electronic transmissions," a catch-all term covering everything from downloaded software and ebooks to streaming content and SaaS subscriptions. At the WTO's March 2026 conference, member nations failed to extend that moratorium, and the implications...

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8 min read - Adobe has dropped the beta of Magento Open Source 2.4.9 - this isn't a routine maintenance release. With a General Availability date of May 12, 2026, merchants have a narrow but critical window to prepare. At On Tap, we've been digging into what's changed and what it means for your store....

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8 min read - At Adobe Summit on April 20th, Adobe unveiled what may be the most consequential announcement for eCommerce brands this year: a comprehensive "Brand Visibility Solution" that fundamentally reframes how businesses need to think about being found online. The backdrop is stark. Adobe's own data shows that AI-referred...

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9 min read - The Shopify Hydrogen April 2026 release (v2026.4.0) is here, and while it may look like a routine version bump, the changes underneath are anything but routine. This release includes two breaking changes that collectively signal Shopify's move toward a more opinionated...

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100 min read - As the eCommerce market grows faster than ever, many enterprises are launching their own digital stores. However, as businesses scale, many discover that their platform cannot effectively support high traffic volumes, streamline operations across teams, enable international selling, or power custom experiences across multiple storefronts and channels...

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49 min read - According to commercetools...

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57 min read - In fashion, conversion depends on whether customers can evaluate key aspects. The same product can be perceived differently depending on body type, styling, and personal preference. As a result, the purchase decision is more uncertain and harder to resolve. This guide combines benchmark data with On Tap’s...

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48 min read - When you're committed to Shopify Plus, the challenge is finding an agency that can bring your vision to life, not just build a basic store. You need a partner who can handle complex requirements and create a scalable, high-performing Shopify Plus ecosystem. The right agency offers both technical skill and strategic insight to ensure a smooth, low-risk...

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56 min read - As online stores grow, product catalogues often expand to hundreds or even thousands of SKUs. Without a clear system to organise and prioritise products, shoppers can quickly feel overwhelmed when browsing. When customers struggle to find the right product quickly, many simply leave and look for a store that makes the decision easier. ...

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42 min read - AI is being talked about everywhere in eCommerce right now. Platforms are adding it, your competitors are leading with it, and the industry press is full of predictions about what it will change next. According to ...

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17 min read - Many eCommerce stores rely on specialised development, integration, and hosting services to support critical operations, from custom modules and platform integrations to checkout performance, search, and infrastructure. When these capabilities expand, maintaining visibility into how the entire store performs in real operating conditions becomes increasingly...

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55 min read - Image optimization is one of the most effective ways to improve performance, SEO, and customer experience on your Shopify store. While Shopify handles some image-related tasks automatically, full optimization still requires your input.  In this guide, we’ll explain what Shopify image...

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70 min read - What does a shopper do when your website shows them something irrelevant? They leave. In a market where ...

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96 min read - Comparing Shopify vs Shopify Plus is less about features, and more about whether your current setup can support your next stage of growth. This article examines the key differences between Shopify vs Shopify Plus, comparing their features, pricing, scalability, and overall value for businesses.  In this article...

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65 min read - On average, Shopify stores see conversion rates between 1.4% and 3.2%...

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96 min read - Shopify B2B: In-depth evaluation of features, limitations, and business fit As Shopify expands beyond its DTC roots, more wholesale businesses are evaluating whether B2B on Shopify can truly support the complexity of modern wholesale operations and is it the right foundation for building a scalable B2B storefront? ...

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57 min read - When visitors land on an online store, they need to quickly understand two things: what the store offers and where to find it. The system that enables this is eCommerce navigation. eCommerce navigation refers to the pathways that help visitors move through a store and reach the pages they need, including...

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87 min read - Magento and Shopify support two fundamentally different ways of building and scaling an eCommerce store. Shopify focuses on ease of use and speed to market, particularly for small to medium-sized businesses, while Magento provides deeper flexibility and control for more complex eCommerce operations...

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63 min read - Most eCommerce businesses rely on performance data to guide decisions around marketing spend, conversion optimisation, and growth. Metrics such as revenue, sessions, and conversion rate are used to evaluate what is working and where improvements are needed. However, having access to data does not automatically...

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7 min read - A critical security vulnerability dubbed "PolyShell" has been disclosed in Magento and Adobe Commerce, putting thousands of online stores at risk. This flaw lets attackers upload malicious files disguised as images, potentially taking over entire sites within minutes. Just 25 minutes after Sansec's alert on March 17, 2026, On Tap activated immediate...

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