Insight

51 min read - According to IMARC, the global DTC (direct-to-consumer) market is projected to grow at a CAGR of 17.30% from 2025 to...

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9 min read - We’re thrilled to share that On Tap walked away from the 2025 eCommerce Awards with two Silver awards - a tremendous validation of our team’s dedication, innovation, and the trust of our clients and partners. Award wins: Silver -...

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21 min read - Introduction: The Untapped Customer BaseA website accessibility audit can unlock a vast, underserved market of potential customers who currently struggle to use your e‑commerce site. In the UK, about 20-25% of the population has a disability...

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15 min read - Adobe Summit 2025, the world’s leading annual event for digital marketing and eCommerce, was held this year from March 18–20 at The Venetian Resort in Las Vegas. The event focused heavily on groundbreaking innovations within Adobe Commerce, including platform optimisation tools, enhanced cloud services, and AI-powered content creation. In...

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11 min read - The Digital Markets, Competition and Consumers (DMCC) Act 2024 represents one of the most significant shifts in UK ecommerce regulation in decades. This legislation seeks to establish higher standards of transparency, fairness, and consumer protection, explicitly targeting practices like drip pricing. For ecommerce businesses, these changes are not...

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8 min read - In the world of e-commerce, maintaining a scalable and high-performing online platform is crucial for success. Auto-scaling, a technology that dynamically adjusts server resources based on demand, plays a vital role in ensuring optimal performance during peak periods and minimizing costs during slower times. We offer invaluable expertise in navigating...

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10 min read - Every ecommerce merchant knows: every second counts. From the moment a customer lands on your website to the final click of the purchase button, the user experience should be seamless, fast, and error-free. One of the critical aspects ensuring this smooth experience is the hosting infrastructure, particularly the deployment process...

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9 min read - So, you’ve just started building your new Magento/Adobe Commerce website. It might be some weeks or months away from completion. If you are building it in-house, then there is a flurry of activity. If an agency is building it for you, you have excited expectations of what they will deliver. In either case, ensuring you are ready to go...

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5 min read - In the dynamic and ever-evolving landscape of digital agencies, managing workflows and integrating systems can often seem like a Herculean task. The diverse range of clients, the variety of projects, and the different engagement models - be it fixed price, retainer, or hourly-block selling - all add layers of complexity to the process. However, with...

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4 min read - In the dynamic world of digital marketing, agencies are constantly seeking innovative ways to maximise their billable hours and, consequently, their revenue. One such tool that has proven to be a game-changer is ...

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5 min read - In the digital age, website performance for ecommerce websites is not just a luxury but a necessity. It plays a pivotal role in user experience, conversion rates, and even Google rankings. A website's performance is a key factor in Google's search algorithms, and a site that loads quickly and smoothly can significantly improve its position in search...

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5 min read - In the digital age, the security of e-commerce websites is paramount. With the rise of cyber threats, it's more important than ever to ensure that your Magento and Adobe Commerce websites are secure and free from vulnerabilities. One effective way to achieve this is by implementing file integrity monitoring to detect unauthorized code changes. ...

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