Insight

11 min read - On 13th May, Stripe and Google announced a partnership that allows merchants...

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10 min read - On 12th May, OpenAI announced that product catalogue feeds can now power automated advertising inside ChatGPT. For eCommerce merchants and brands, this is a watershed moment - the line between AI-powered search and AI-powered commerce has been permanently blurred. OpenAI is enabling retailers to turn their...

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10 min read - A new survey from The Harris Poll and Quad reveals a striking generational divide in how consumers approach AI-powered shopping, and a warning signal that eCommerce brands need to take seriously. The numbers tell a clear story 62% of Gen...

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58 min read - Traffic is the foundation of every eCommerce growth strategy. No matter how optimised a store is, conversions and revenue cannot happen without the right visitors coming in consistently. As competition increases and acquisition costs rise, merchants are under growing pressure not just to drive more traffic, but to invest in channels that attract high-intent...

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10 min read - Google announced on May 8 that it will no longer support FAQ rich results in search, and the corresponding Search Console reporting features will be removed. For eCommerce merchants who invested significant time and resources into FAQ schema markup, this is more than a minor format change - it's another signal that Google is fundamentally restructuring...

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10 min read - On the surface, the consumer spending picture looks encouraging. Retail sales were up 8.4% year over year in March. Credit and debit card payment volumes remain healthy. Employment is solid. But peel back one layer and a much more complex, and strategically important, story emerges for eCommerce merchants....

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12 min read - A significant new EU consumer rights directive is about to change online checkout and post-purchase experiences across Europe, and it applies to UK-based merchants whether they realise it or not. Directive (EU) 2023/2673 requires every online store selling to EU consumers to provide a clearly labelled, digital withdrawal function - a "Cancel my contract"...

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14 min read - A new report from ICSC and McKinsey & Company has put a number on the agentic commerce opportunity that should make every eCommerce operator pay attention: US business-to-consumer agentic commerce revenue is forecast to reach ...

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10 min read - Google has just expanded its AI Max framework to standard...

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9 min read - For years, eCommerce SEO rewarded scale. More category pages, more blog posts, more long-tail coverage. But the economics of organic growth are changing quickly. As AI reshapes how search engines evaluate and surface information, many brands are discovering that publishing more content no longer creates more visibility. In fact, excessive content is...

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10 min read - Something is shifting in eCommerce operations as merchants with no coding background are now building their own internal tools using natural language and AI coding assistants. Tasks that once required developers or clunky spreadsheets, from inventory alerts to pricing calculators and reporting dashboards, can now be created in an afternoon through simple...

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7 min read - If you rely on Google for eCommerce traffic, recent developments deserve your full attention. In a short period of time, three changes landed: a core update that reshuffled most search results, a new framework for how AI agents evaluate content, and a shift in how Google runs ads. Together, they point in the same direction. Google is no longer...

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9 min read - UBS analysts dropped a sobering forecast this week: more than 40,000 retail stores could close in the United States over the next five years. The drivers are familiar, accelerating eCommerce adoption (supercharged by AI), shifting consumer behaviour, and macro pressures from tariffs and immigration policy, but the scale of the projection demands that...

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9 min read - Two stories emerged this week that, taken together, paint a picture of a seismic shift in how eCommerce traffic will work over the next few years. The first: new Adobe data shows AI-driven traffic to U.S. retail sites is not only growing rapidly but converting at higher rates than traditional channels, including paid search. The second: OpenAI has begun...

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9 min read - For over two decades, the World Trade Organization (WTO) maintained a moratorium that kept tariffs away from "electronic transmissions," a catch-all term covering everything from downloaded software and ebooks to streaming content and SaaS subscriptions. At the WTO's March 2026 conference, member nations failed to extend that moratorium, and the implications...

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100 min read - As the eCommerce market grows faster than ever, many enterprises are launching their own digital stores. However, as businesses scale, many discover that their platform cannot effectively support high traffic volumes, streamline operations across teams, enable international selling, or power custom experiences across multiple storefronts and channels...

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49 min read - According to commercetools...

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57 min read - In fashion, conversion depends on whether customers can evaluate key aspects. The same product can be perceived differently depending on body type, styling, and personal preference. As a result, the purchase decision is more uncertain and harder to resolve. This guide combines benchmark data with On Tap’s...

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56 min read - As online stores grow, product catalogues often expand to hundreds or even thousands of SKUs. Without a clear system to organise and prioritise products, shoppers can quickly feel overwhelmed when browsing. When customers struggle to find the right product quickly, many simply leave and look for a store that makes the decision easier. ...

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42 min read - AI is being talked about everywhere in eCommerce right now. Platforms are adding it, your competitors are leading with it, and the industry press is full of predictions about what it will change next. According to ...

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